Denim Brands Roll Out Festival Collections
Denim brands are delivering bohemian flair and laid-back vibes for festival fashion season.
Online fast-fashion retailer Shein is the fashion sponsor for the third consecutive year at Stagecoach, the country music festival set to take place April 26- April 28 in Indio, Calif.
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In collaboration with the festival, Shein dials in on cowboy chic and desert glam aesthetics with a Western-inspired clothing collection of fringe tops, bedazzled denim, metallic boots and more.
As part of the sponsorship, the retailer, which more than doubled its profits in 2023, will host the Shein Saloon, an activation constructed from shipping containers that will offer attendees gifting opportunities and activities like karaoke, mechanical bull riding and a bar.
“Music and fashion have always had a strong influence on one another, and we’re excited to be back at Stagecoach for another year of celebrating country music and Western-inspired styles,” said George Chiao, president of Shein U.S.
Distressed denim, sun kissed colors, studded shirts and boho dresses are part of Lucky Brand’s Festival Finds collection. The brand is offering a mix of festival staples and Gen Z favorites with a nod to the West.
The women’s the collection spans women’s Bermuda denim shorts, denim maxi skirts and a denim corset dress. Ruffled tops, a long-sleeve crochet dress and lace maxi skirt adds a dose of bohemian spirit to the line. Straw cowboy hats, a leather tie choker and enamel cowboy boot earrings nod to the ongoing rodeo trend.
The cowboy theme is echoed in the men’s assortment, which covers denim Western shirts, bootcut jeans and bolo ties.
Though fashion is sometimes linked with disposable occasion dressing, Lucky Brand is working to change that by also offering one-of-a-kind upcycled pieces. Highlights from the upcycled assortment include a women’s cropped jean jacket with a Western-inspired fringe back and cutoff jean shorts with floral silver-tone studs. Repurposed suede and denim fringe jackets are also available for men.
Upcycled collections have been an opportunity for Lucky Brand to shed deadstock and offer artisanal takes on denim. The brand released its first capsule collection in 2022.
The festival collection is available now on Lucky Brand’s website and retails for $12 for jewelry to $499 for vintage leather and suede jackets.
Levi’s takes a different approach to going West for festival season with a collection of California-inspired tops and relaxed jean fits. To complement its spring range of loose fits, the “Cowboy Carter” approved brand offers unisex tops like a tropical-print resort shirts and an open-knit button-down shirt.
Rugby stripe polos and striped tees, zip-off utility pants—including one with a colorful meteorite print—are part of the men’s festival assortment.
A new shrunken jacket called the Ingrid offers women an easy bomber alternative to a classic Trucker. Women’s bottoms include recrafted miniskirts, ’80s rolled Mom jean shorts and 501 mid-thigh and original shorts. A short-sleeve romper comes in light and medium wash and black. Tops span corset-style tanks and tees.
The women’s line also includes two dresses: the Drea button-front denim dress in black, indigo and white; and the Tico jumper dress with overall buckle straps.
Teen specialty retailer Pacsun leans into Southern Californian vibes with a “Festival Shop” filled boho essentials.
The curated shop offers a wide variety of women’s denim shorts made with sustainably sourced cotton and loose-fitting jeans. The bottoms are styled with retro tops like a smocked denim halter top, athletic striped tube top, lightweight resort shirts and crochet bikinis. The men’s range spans graphic tees, baggy cargo pants and soccer-style shorts. The retailer will launch a special Festival Shop for Stagecoach.
Pacsun kicked off festival season with a music video featuring Ronnie Watts’ original song “Fast, Fast, Fast.”
“Styled in a curated festival look, the artist embodies the genuine spirit of the brand, empowering self-expression and unity. The captivating campaign video attracts new audiences that connect with the track, style and energy portrayed,” the retailer stated.
The campaign is part of Pacsun Collective, a new initiative that calls upon the brand’s network of content creators, photographers, videographers, stylists, designers, musicians and digital artists to join its creative process and help shape campaigns and merchandise.
