Denim Brands Balance Sparkle and Comfort for Holiday
Denim brands are refreshing their assortments with holiday collections filled with loose fits, metallic coated denim and hearty knits.
Good American is shining bright this holiday season. The Los Angeles-based premium denim brand—co-founded by Khloé Kardashian and Emma Grede—dropped its Holiday Party collection featuring party-ready styles that “make getting glammed up for any occasion a breeze.”
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“In the collection, Good American is turning up the heat and taking the pressure off of outfit planning with sequins that mesmerize and shine, ultra-plush velvet that hugs your curves, and silky jersey that slips on for ultra-soft shaping,” the B Corp said.
Standout pieces in the collection include relaxed-fit jeans with crystal fringe, an oversize denim trench coat, sequin maxi dresses, high-waisted skinny leggings and an assortment of hot pink coordinating pieces.
Mother Denim’s holiday collection for women takes denim fans from Japan to Scandinavia to home on the range. Divided into three deliveries, the collection injects jolts of color, prints and dye effects into tried-and-true Mother fits.
In “Tune in Tokyo,” the brand draws inspiration from Tokyo’s vibrant nightlife. Indigo jeans are splashed with electric shades of green and yellow, red jeans are printed with a blue newspaper print, and trippy black and white swirls decorate cropped jean jackets and cargo pants.
Fringe flannel jackets, deconstructed denim/sherpa jackets and frayed high-low denim skirts are featured in Mother’s second delivery, “Home on the Range.” Vintage-inspired chunky knits, graphic tees and denim coordinates with a carpet print round-out the assortment.
Mother combines its Californian aesthetic with Scandi influences in the third drop called “Scandifornia.” Here, comfort and cozy fabrications like printed fleece and puffer coats are married with Americana-inspired colorways, peasant blouses and acid wash denim.
Madewell has partnered with blogger-turned-designer Aimee Song for a limited-edition holiday collection intended to outfit all winter events.
The capsule collection is Song’s take on a “keep-forever capsule” of essentials that will get repeated wear even after the holiday season, according to the J. Crew Group-owned brand.
The lineup features 11 pieces across several categories—including pants, skirts, sweaters, jewelry and more. The array of fabric options—from sequins to lurex—strikes the balance between trend-forward and forever wardrobe staples. Stand-out pieces in the collection include a silver denim mini skirt and wide-leg jeans and a purple maxi skirt with a matching V-neck sweater.
Closed Denim tells a loose and relaxed story for winter. The women’s assortment includes the new Stover-X fit with a relaxed fit and tapered legs, a boxy jean jacket in ivory, an extra-long denim button-down shirt and a denim blouse and a long denim dress—both with voluminous sleeves.
The German brand styles the denim pieces with cozy V-neck cardigans, Alpaca-mix pullover sweaters and long-sleeve cashmere shirts.
Gap showcases its “most loved pieces” in a holiday campaign starring Grammy-Award winning singer Alanis Morissette; podcaster Jay Shetty; founders of chef collective Ghetto Gastro Lester Walker, Pierre Serrao and Jon Gray; model Florence Huntington-Whiteley; folk artist Diana Gordon; model and designer Elsa Hosk; model Sabina Karlsson; and model, actress and singer Rola.
In addition to key products like men’s ‘90s Loose Jeans and Baggy Khakis and a women’s Vegan Leathe Trench, the campaign spotlights Gap’s new proprietary knit, CashSoft. The fabrication is brushed for softness to create a luxe feel similar to cashmere, with the convenience of being machine washable.
Pacsun is emphasizing community for its holiday collection. The specialty youth retailer put its customers, employees and community at the forefront of its campaign.
Titled “This is Y(our) Story,” Pacsun’s latest campaign and collection celebrate the “diverse stories and styles” that make up its vibrant community, reflecting the brand’s ethos of inclusivity, diversity and giving back, according to the brand.
“From the initial denim concept to our holiday marketing campaign, we focused on the uniqueness and originality of our customers,” said Addie Rintel, vice president of women’s merchandising and design at Pacsun. “We created a denim assortment that began with a baseline of vintage-inspired wash and modernized through special and unexpected details and hardware.”
Notable pieces in the collection include low-rise baggy fit jeans, ’90s style boyfriend jeans, maxi length cargo skirts, oversized sweatshirts and sweatpants and a brown oversized wooly solid shacket.
“This season our focus was in perfecting our range of fits from our classic dad jeans and ’90s boyfriend jeans to our trend-forward baggy and wide-leg fits to ensure we have the perfect jeans no matter the occasion,” Rintel said. “Shine and decorated denim [also] continue to grow in importance, and we’ve created unique and unexpected shine elements that range from all over placed rhinestones on vintage-inspired washes to gorgeous metallic coatings on our iconic destructed indigos.”
