Meal kit delivery service HelloFresh and notable names in the culinary world are joining forces to raise awareness for the fight against AIDS by offering special meal kits through June. Recipes for the limited-edition kits were contributed by (RED) chef ambassadors Mario Batali, Emeril Lagasse, Carla Hall, and Rachael Ray.
“Working with these (RED) chef ambassadors to support an important issue is a true honor for HelloFresh,” Ed Boyes, chief executive officer of HelloFresh US, said in a statement. “Bringing EAT (RED) SAVE LIVES into customers’ homes with our meal kits will surely help in making an even larger impact in fighting AIDS. HelloFresh is a natural partner to generate awareness and empower home cooks to be a part of the (RED) impact.”
The meal kit delivery company will also offer $20 off the kit and will donate $20 to the Global Fund for every order by a new customer while the offer is available using the code “HelloRED.” To help the initiative, The Bill and Melinda Gates Foundation will match every dollar raised, up to $500,000.