Your Definitive Shopping Guide to Ulta's 21 Days of Beauty Sale
- 1/23
Your Definitive Shopping Guide to Ulta's 21 Days of Beauty Sale
If you're down to your last few dollops of moisturizer or swipes of lipstick, here's some good news: not only is spring right around the corner, but a change of seasons also provides the perfect opportunity to hit refresh on your beauty staples. Of course, we'd never suggest purging the contents of your toiletry bag without an easy replenishment plan—thankfully, to carry you through the end of winter and beyond, Ulta's beloved 21 Days of Beauty Sale is almost here.
What is Ulta's 21 Days of Beauty Sale?
Known as one of the retailer's most coveted shopping moments, Ulta customers can save up to 50 percent off for nearly a month on some of the buzziest and in-demand makeup, skincare, and beauty tools. The popular event is well-known for its super rare deals, including price drops on top brands like Anastasia Beverly Hills, Sunday Riley, MAC, and more. With so many excellent offers, you could check the website for new finds every day, but we've already done the hard work for you and handpicked a few of the very best.
While it may seem like you have plenty of time to snap up your favorites, these rare daily deals are only available for a mere 24-hours. To help you shop your next beauty buys even faster, read on for our short list of top markdowns that are simply too good to miss.
Courtesy of Ulta - 2/23
Matcha Pudding Antioxidant Cream
Peach & Lily
ulta.com
$21.50
It couldn't be easier to keep your complexion supple and hydrated, thanks to Peach and Lily's matcha- and niacinamide-rich moisturizer. Since it's also packed with antioxidants and peptides, its rich formula is ideal for providing dry skin with a serious moisture boost.
Ulta - 3/23
Pro Longwear Paint Pot Eyeshadow
MAC
ulta.com
$12.50
Not only does this eyeshadow from MAC last for a up to 24-hours per wear, but it's also totally customizable. Wear it solo all over the lid, or paired underneath a cut-crease for ultimate staying power.
Ulta - 4/23
Vice Hydrating Lipstick
Urban Decay Cosmetics
ulta.com
$10.50
Looking for the perfect pop of color? Reach for Urban Decay's Vice Hydrating Lipstick, which is available in over 30 shades, ranging from bright pinks and reds to neutrals. Plus, its baked in ingredients, like avocado and aloe vera, will keep your lips feeling hydrated and supple.
Ulta - 5/23
La Base Pro Oil-Free Makeup Primer
Lancôme
ulta.com
$24.00
Start your makeup routine on the right foot with Lancôme's oil-free primer. Perfect for oily, normal, and dry skin types, this formula is designed to make sure your makeup glides on smoothly—and stays put all night long.
Ulta - 6/23
Milk Primer SPF 35 3-in-1 Daily Defense Sunscreen & Makeup Perfecter
Beekman 1802
ulta.com
$7.50
If you're looking for a primer that pulls double duty, this unique blend from Beekman 1802 includes SPF 35 for extra skin protection.
Ulta - 7/23
Stay All Day Waterproof Liquid Eyeliner
Stila
ulta.com
$12.00
Stila's pigmented liquid liner is the stuff of legends. A precise tip for a thin cat-eye? An innovative, waterproof formula that doesn't budge? Several versatile shades to choose from? Check, check, and check.
Ulta - 8/23
Targeted Wrinkle Corrector
Murad
ulta.com
$39.50
Wrinkles and fine lines are no match from Murad's corrector, which uses a cocktail of peptides and hyaluronic acid to create a smooth, youthful appearance.
Ulta - 10/23
Tinted Brow Gel
Anastasia Beverly Hills
ulta.com
$11.00
It's no secret that ABH founder Anastasia Soare is the queen of eyebrows—which makes buying this tinted brow gel at half off a no-brainer.
Ulta - 11/23
Mini+ Facial Toning Microcurrent Kit
NuFace
ulta.com
$122.50
What's more magical than NuFace's five-minute facial? Snagging the brand's microcurrent toning kit for 50 percent less. Right this way for a smooth, sculpted face.
Ulta - 12/23
Bubble
Beautyblender
ulta.com
$10.00
Ulta's 21 Days of Beauty sale is also a great opportunity to stock up on those bare basics for less. Topping our list is the easy-to-use and effective Beautyblender sponges that seemingly everyone has in their beauty bag.
Ulta - 13/23
Midnight Recovery Concentrate
Kiehl's Since 1851
ulta.com
$28.00
Before you go to bed, dab on a little bit of Kiehl's lightweight concentrate. While you're sleeping, a mix of evening primrose oil, lavender essential oil, and squalane will work hard to make your skin appear smoother, brighter, and overall refreshed by morning.
Ulta - 14/23
Let Me Glow Illuminating Serum
Keys Soulcare
ulta.com
$13.00
Singer Alicia Keys hits a high note with her best-selling serum. Developed in partnership with a board-certified dermatologist—so you know it'll actually do what it promises—this golden formula hydrates, plumps, and brightens the skin. And if you're looking to turn your skincare routine into self-care one too, each of Keys Soulcare's offerings feature an affirmation on the back of their bottles.
Ulta - 15/23
Gen Nude Powder Blush
BareMinerals
ulta.com
$12.50
Think of this bareMinerals' blush as your skin, but better. The silky-smooth formula glides on easily, leaving your face with a soft, sun-kissed glow.
Ulta - 16/23
Better Than Sex Mascara
Too Faced
ulta.com
$14.00
There's a reason why Too Faced's mascara has a cult following—and, no, it's not only for its cheeky name. Equal parts lengthening and volumizing, this formula is built to pack on the false lash effect. Did we mention it now also comes in chocolate brown?
Ulta - 17/23
Airbrush Dual-Ended Flawless Complexion Concealer and Foundation Brush #132
IT Brushes For Ulta
ulta.com
$17.00
Made with cruelty-free bristles that won't shed, these popular brushes can give your face makeup an effortless, airbrushed finish. And as an added bonus, its dual-ended design is great for foundation and concealer, which means you'll get two brushes for (half!) the price of one.
Ulta - 18/23
The Cult Classic Purifying Face Cleanser
Tula
ulta.com
$12.00
Turmeric, white tea, chicory root, and probiotic work together in this discounted cleanser to remove dirt, makeup, and oil without stripping your skin.
Ulta - 19/23
Lip Liner
Mented Cosmetics
ulta.com
$6.00
Anyone who has been struggling to find the perfect, barely-there lip liner will find a lot to love about Mented Cosmetics' version. The beloved brand creates essentials for customers of all shades (with an extra emphasis on melanated skin), which makes this liner perfect for natural-looking definition.
Ulta - 20/23
Ultimate Sun Protector Lotion SPF 50+ Sunscreen
Shiseido
ulta.com
$24.50
Protect your skin from UV rays with Shiseido's broad-spectrum sunscreen. Thanks to its special SynchroShield formula, this high-powered SPF gives your skin an invisible layer of protection that also happens to be water-resistant for up to 80 minutes.
Ulta - 21/23
Ice Ceramide Moisturizing Cream
Sunday Riley
ulta.com
$32.50
This nourishing face cream from Sunday Riley combines ingredients like ceramides and red algae extract to fortify your skin barrier, while delivering an ethereal glow.
Ulta - 22/23
Moisture Surge Sheertint Hydrator Broad Spectrum SPF 25
Clinique
ulta.com
$20.00
If you're looking for the perfect base, Clinique dreamed up trinity of moisturizers. It offers just the right amount of coverage, gives your skin a major hydration hit, and has some SPF built in.
Ulta - 23/23
Ingrown Hair Pads with BHA + AHA
First Aid Beauty
ulta.com
$19.00
Instead of dealing with painful ingrown hairs, we suggest using one of First Aid Beauty's exfoliating pads on the problem area. Containing a mix of BHA and AHAs, these essentials are safe for sensitive skin, and will make those pesky razor bumps a thing of the past.
Ulta