The December 2019 Allure x Anastasia Beverly Hills Beauty Box

"Anastasia Soare understands the importance of carefully balanced arches — she studied to be an architectural engineer in her native Romania before moving to the United States 15 years ago." That was the first line of a story I wrote as a staff writer at Allure in 2005. The subject: an aesthetician whose brow-grooming technique had earned her clients like Madonna and a four-month wait list at her Los Angeles salon.

Today, 30 years after Anastasia (like Madonna, she’s mononymous) arrived in the U.S. with her daughter, she is a true international beauty force, and her makeup line, Anastasia Beverly Hills, is a phenomenon. We are thrilled that she curated your Beauty Box this month, bringing you one of her signature highlighting kits, her phenomenal liquid lipstick, and — of course — a brow gel. It also includes some of her personal go-tos, like a classic dry shampoo and the perfect priming moisturizer. Seems she doesn’t just know perfectly balanced arches; Anastasia has mastered a perfectly balanced makeup routine.