CVS Announced a Partnership with Glamsquad That Will Bring Major Changes to Its Beauty Department
Nothing beats the beauty thrill of walking into your favorite cosmetics store and being able to try on the products. The try before you buy approach makes finding your perfect makeup match a little easier, and thankfully, CVS has announced that a planned makeover of its stores will make your drugstore shopping experience a little similar to making a stop at Sephora or Ulta.
Beginning in 2019, select CVS stores will undergo a major makeover in their cosmetics department, including the debut of a place to try on makeup and in-store beauty services. Only four stores currently include the new beauty section: two in Florida, one in Stamford, Connecticut and one in Andover, Massachusetts. The expanded range of offerings is part of the chain's partnership with Glamsqaud.
The new makeup testing area will reportedly be called CVS BeautyIRL, and In Style notes that the section will enable customers the chance to try on different products before purchase. Other new store offerings include a shopping section devoted to highlighting various makeup brands and an expansion of the drugstore's current K-beauty line.
Select CVS stores will also feature Glamsquad express services, which will allow customers the chance to schedule beauty services that include an express blowout, dry styling and braids, a 30-minute makeup refresher, skincare services including eye, lip and face masks, and in some stores, manicure. Beauty experts will also be on hand to provide recommendations and advice for makeup newbies and experts, too.
An officially confirmed 2019 launch date for additional stores hasn't yet been announced, but the planned changes are expected to eventually roll out in an online format, too.
This isn't the first time that CVS has announced changes to its cosmetics department. The brand previously shared their hopes for phasing out photoshopped beauty images in-store by 2020 and decided to no longer carry sun care products that were lower than SPF 30.
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