CUUP Swim Is Finally Here & It’s Minimalist Perfection
Good things take time. This is something that CUUP—the direct-to-consumer brand that has made waves in the lingerie industry with its line of chic, size-inclusive pieces—knows all too well. That’s why it took them almost two years and over 100 fittings to launch CUUP Swim—but today, it’s (finally) here.
The brand-new division features three bikini tops and three bottoms, all of which are modeled after CUUP’s best-selling undergarments. The new tops, for instance, all share the same names as the beloved CUUP bras: the Balconette, the Scoop and the Plunge. The bottoms are named after some of their underwear styles, too—The Bikini, The Highwaist, and the Tap—so finding a suit you love will be a breeze if...
