CUUP Swim Is Finally Here & It’s Minimalist Perfection

·1 min read

Good things take time. This is something that CUUP—the direct-to-consumer brand that has made waves in the lingerie industry with its line of chic, size-inclusive pieces—knows all too well. That’s why it took them almost two years and over 100 fittings to launch CUUP Swim—but today, it’s (finally) here.

The brand-new division features three bikini tops and three bottoms, all of which are modeled after CUUP’s best-selling undergarments. The new tops, for instance, all share the same names as the beloved CUUP bras: the Balconette, the Scoop and the Plunge. The bottoms are named after some of their underwear styles, too—The Bikini, The Highwaist, and the Tap—so finding a suit you love will be a breeze if...

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