Twitter user Alie Ward posted a shot to social media on Sunday, writing, "how can I get these plates from @MACYS banned in all 50 states?" The plates in question include a diagram with different portion sizes, labeled "skinny jeans" for the smallest, "favorite jeans," in the middle, and finally "mom jeans."
The entire internet was pissed over the incident. "Hi @Macys are you f—king joking?" one user wrote. "This is a toxic message, promoting even greater women beauty standards and dangerous health habits," another continued. "@Macys, remove this from all your stores and denounce the manufacturer."
And that they did. Not long after Ward's post went viral, Macy's reached out. "Hi, Alie — we appreciate you sharing this with us and agree that we missed the mark on this product," the retailer wrote. "It will be removed from all STORY at Macy's locations."
Oh, and fyi, STORY is Macy's "narrative driven retail concept" that supports small business brands. Which is great! But these plates? Not so much.
Though, yes, they followed through and pulled the product from stores, the company that created them, Pourtions still has them listed online for $9.50 a pop. The issue is their entire business plan is concentrated on this problematic concept.
They've got a whole host of other designs, too, though they're slightly less offensive. So that's good. Their entire brand is about creating "a humorous + healthy way to watch what you eat + drink," but tbh, it just feels like a recipe for disordered eating and unhealthy body image. No thanks.
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