This Cult Favorite $6 "Butter Gloss" Has Over 103,000 Ratings on Amazon

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links."

Amazon beauty products come in clutch when you're in a pinch for time or don't want to spend too much on a popular lip balm or red lipstick. Our pros spent hours rounding up the best-selling Amazon lip products, from lip stains to lip masks, chosen by Good Housekeeping editors. You'll find a mix of Beauty Award-winners, our own current faves and trendy best-selling TikTok products.

The majority of our recommendations ring in at under $10, with a few high-end picks to splurge on if you want to treat yourself to a Valentine's Day gift. We made sure to include a variety of lip products, from balms to gloss to a red lip to your everyday Aquaphor, so there's a pick for everyone, whether you want to de-flake, smooth, hydrate, plump or add a pop of color and give 'em some shine for a night out. Our top-rated recommendations arrive just in time for Valentine's Day, so pair one of these best-sellers with your V Day outfit and, of course, a thoughtful Valentine's Day gift for your partner or yourself!

Butter Gloss

103,000+ Amazon ratings speak for themselves: "Not at all sticky or gooey! I like the way that this glides on my lips," one five star review writes, while another chimes in: "It feels moisturizing, pigment is vibrant and lasts pretty well for a gloss." We like that you can chose from over two dozen colors — not to mention the price is perfection at under $6! Slip the small tube in your pocket or purse for easy access when you want to reapply.

Colour Riche Intense Volume Matte Lipstick

Our Beauty pros named this matte lipstick a Good Housekeeping Beauty Award winner due to its long-lasting shine and affordable price. Testers found that the lip product didn't dry out their lips and went on nice and smooth. Plus, its slim shape makes it easy to store in your makeup bag or handbag when you're out and about.

Hydrating Core Lip Shine

An Amazon's Choice e.l.f. product, this lip shine has an adorable heart-shaped core perfect for Valentine's Day that's more than just cute: it has nourishing ingredients while the outer part offers a hint of color. One satisfied shopper writes, "If you don't really like lipsticks or super glossy lip gloss and want something right in the middle, this is it!"

Lip Sleeping Mask

Lip masks add a certain je ne sais quoi to your lip care regimen. One GH editor finds that the mask helps smooth her lips overnight but she wishes that the price was lower given the small pot size, although it frequently goes on sale and you don't need much product per use. The strawberry scent is delicious as well!

Infallible Matte Resistance Liquid Lipstick

L'Oréal Paris strikes again with this top-rated product our experts love. "I cannot get enough of this liquid lip," says Senior Chemist Danusia Wnek. "It glides onto lips effortlessly and the pointed applicator tip helps with precise lines." Wnek also finds that it lasts all day long and feels weightless on the lips. Choose from nine gorgeous colors including Le Rouge Paris for a true red or Major Crush for a classic light pink.

Fat Oil Lip Drip

Gift the viral TikTok product influencers love for Gen Z'er in your life. Racking in close to 12K online Amazon reviews, the under $10 lip product provides an easy, glossy shine. Squalane helps hydrate lips while the tinted formula provides subtle color. Choose from eight shades from bright pinks to deep browns.

Age Perfect Luminous Hydrating Lipstick

Another GH Beauty Award winner, the lightweight lipstick contains jojoba oil and vitamin E to help hydrate lips. Consumer testers found that it didn't feather, a huge plus when choosing a new lipstick. Note that the hydrating finish can move a bit when eating or drinking, so you may want to apply after your morning coffee and breakfast.

The Bold High Pigment Lipstick

Looking to treat yourself to a red lip that will end all red lips? Consider this GH Beauty Award winner that our pros found performed best at consistently coloring lips without irritation or dryness in Lab testing. “It feels hydrating and applies easily and evenly," reported one consumer tester. It is a pricier lip product, but the vibrant color and sumptuous feel may be worth the splurge.

Lip Repair Ointment

The #1 best-seller on Amazon is also a favorite among GH editors who pull out Aquaphor on a regular basis, especially during the winter months. The fragrance-free formula contains shea butter and chamomile essence to help repair chapped lips. "My roommate makes fun of me for how often I apply Aquaphor to my lips, but it's a lifesaver," says one GH editor. "I used to be a Vasline girlie but no longer!"

Long-Lasting Creamy Lip Liner

If you are a lipstick wearer, consider adding a lip liner to your makeup routine. Amazon's Choice with over 40,400 online ratings, this is a fan favorite with five-star reviews saying it has great color and actually lasts. "The quality for the price is unbeatable. I love how it goes on smoothly, but it's not too soft," writes one satisfied customer. We appreciate the range of colors from nude pink to coffee.

Benetint Lip & Cheek Stain

This 2-in-1 tint by Benefit is a top-seller. The water-like formula lends itself to being buildable on lips and cheeks. Add on more layers for a more intense pop of color, or let sit and wipe off for a subtle glow. One GH editor found that one coat lasted six hours! Supplement with a clear gloss or wear as is. While this lip product is pricier than other drugstore picks, keep in mind that you're really getting two products!

Glow Reviver Lip Oil

Commerce Editor Jacqueline Saguin recently discovered this product and loves wearing it for a subtle hint of red. "Its cushiony doe-foot applicator applies a smooth layer of pigment," she says. We love the $8 price point and that it's available in Crystal Clear if you want a totally transparent lip look.

Liquid Lipstick

If your main concern avoiding flakey or dry lips, consider the ABH Liquid Lipstick available in almost 20 colors. "Its matte finish is totally budge-proof, I barely have to reapply even after eating, and I always get a million compliments when I wear it," says Deputy Editor Jessica Teich. While it's a bit pricier than other Amazon lip products, the splurge may just be worth it for a long-lasting look.

Lip Cream

GH Engineer Nikolas Greenwald says this is the only lip balm you need in your bag. At about $10 each, the Amazon's Choice lip cream is worth it thanks to a hydrating formula. Olive oil, aloe vera and squalene soothe and hydrate lips. We like that it's fragrance-free and that you can apply over lipstick for added moisture.

Green Edition Balmy Lip Blush

"It glides on easily like a lip balm and has a sheerer semi-glossy finish that doesn't feel heavy or cakey on the lips," says GH Analyst Amanda Constantine, who adds that the smell is irresistible. The product is just as popular among online shoppers. "This is the perfect soft red that feels creamy and luxurious going on and has incredible payout. I blotted, drank my morning coffee, and it still looks great," writes one Amazon five-star review. Explore the nine shades and save on the budget-friendly price tag.

Lifter Gloss

One GH editor doesn't often opt for gloss as she often finds it to be too sticky. "Not the case with this formula by Maybelline. The applicator is so cushiony and the gloss gives my lips a shiny glow. I hardly feel it on my lips!" Constantine agrees, adding that it has "The perfect glossy finish that’s shiny but not sticky and [it] doesn’t cling to my dry patches."

If you want to spice up your life, consider the Lifter Gloss Plump which contains chili pepper to give a plumping effect. Our editor tried the Plump version as well but found the sensation to be a bit intense — even her partner felt the spice after a kiss!

Outlast All-day Moisturizing Lip Color

Over 22,000 online ratings will convince you to add the two-step product to your shopping cart ASAP. We like the included topcoat that helps moisture lips. Covergirl says the product is designed not to clump and can last up to 24 hours. Constantine says "This lip duo really does last all day! The color doesn’t budge, and it stays glossy, even after sipping coffee or eating lunch."

Ink Velvet Lip Tint

This lip stain is a much-loved K-beauty product with over 33,800 online reviews. We appreciate that it's under $10 and comes in almost 40 shades. The applicator is designed with precision in mind to help application, and just a single layer provides an intense pop of color without making your limps feel sticky.

Velvet Matte Lip Pencil

Although expensive, this expert favorite is essentially a 2-in-1 product. The pencil offers both the precision of a liner and the luscious look of a lipstick. GH Beauty Editor Dori Price calls this her go-to red lip color. "It’s a real true red with blue undertones (bonus: makes your teeth look whiter!) that is super flattering on my fair skin." What's more? It lasts and doesn't dry out your lips! You will need a large pencil sharpener, though.

You Might Also Like

• 67 Best Gifts for Women That'll Make Her Smile

• The Best Pillows for Every Type of Sleeper