PSA: This is the most-loved toner in the US

thayers witch hazel gentle facial mist unscented toner lotion with organic aloe vera
PSA: This is the most-loved toner in the USCourtesy of Brand

Even as a beauty writer, I’m not afraid to admit I’ve found toners confusing in the past – it’s the one step in a skincare routine I never understood. Why do I need to add this extra step that basically looks like water? But after speaking to many industry insiders, I know they can be really helpful with everything from adding hydration to regulating oil production.

Every evening, as I start my skincare routine I find myself faced with a toner-sized dilemma of which formula to go for – there are so many types to choose from that tackle different issues. But there's one brand that continues to crop up as a suit-all for any routine, the Thayers Facial Toner.

If there’s one thing Thayers do right, it’s toners, I mean, they aren't the number one selling toner brand in the US for no reason!

I mean, the brand has eight toners to choose from, so there’s truly something for everyone, but out of all the toners in their line-up. If you have sensitive skin, one formulation stands out from the crowd for me; Thayers Witch Hazel Facial Gentle Unscented Toner Lotion. It's the perfect toner for anyone who needs to avoid fragrance.

With anti-inflammatory witchhazel, known for its long list of benefits from reducing the appearance of acne to soothing sunburn, and its calming aloe vera, it’s no wonder that the toner (which is also vegan) is a favourite amongst MUAs, skincare pros, and even Cosmo’s Beauty team, with the brand’s Rose Petal Facial Mist named best toner in our 2022 Winter Beauty Awards.

My favourite part? Unlike some others on the market, Thayers’ 98% natural formulations are alcohol-free, meaning the skin isn’t stripped of healthy oils that keep moisture locked in. My skin is drinking it up this autumn.



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