Autumn has finally arrived and along with everything feeling cosy, I also love that, in beauty world, the arrival of autumn means the arrival of beauty advent calendars.
OK, OK: I know some people will consider this too early but Christmas will be here in a flash. Plus, the biggest and best beauty advent calendars usually go on sale around this time of year, meaning you have to get in there fast if you want to snap one up.
The one I have my eye on every year? Cult Beauty’s epic advent calendar, which has finally gone on sale.
An instant sell-out for the last two years it’s been running, this year’s version is definitely the best one yet.
Each day, you can expect to discover some hall of fame icons, under-the-radar skincare heroes and some sustainable options, too.
In fact, despite having 25 doors, this calendar is actually filled with 38 – yes, 38 – beauty products (c’mon, how impressive is that?!) across Cult Beauty’s hair, makeup and skincare offering from brand favourites like Augustinus Bader, Victoria Beckham Beauty, Vieve and Youth To The People.
Upon closer inspection of the pictures, we can also spot Summer Fridays, Supergoop!, Fresh, Natasha Denona, Charlotte Tilbury, The Inkey List, Drunk Elephant, Live Tinted and so much more. Plus, in the 25th drawer, there will be a full-sized exclusive release. All very mysterious and bloody exciting.
While the £215 price tag is pretty hefty on the bank balance, this year’s advent calendar contents rack up to an insane worth of over £960. So it’s actually pretty good value.
The brand has also brought back its covetable Golden Ticket. There’s just one advent calendar that holds a Golden Ticket and the lucky winner will win a Cult Beauty voucher worth £1,000. Imagine the amount of mascaras and candles you could stock up on with that.
As if that wasn’t enough, Cult Beauty is supporting two initiatives this year. It will donate £40,000 from the sales of the advent calendar to Beauty Backed Trust, to help beauty professionals whose careers were affected by the Covid-19 pandemic.
Also, Cult Beauty is working with ClimatePartner to plant one tree for every advent calendar sold.
So, an advent calendar packed full of hundreds of the best beauty products that also means helping people and the planet? Seems like a no-brainer to us.
If you’re keen to get your hands on one, you can buy a calendar at cultbeauty.co.uk. But be warned, you’ll have to move fast.
The Cult Beauty Advent Calendar, £215, is available to buy now.
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