According to Business Insider, the film reportedly made more than $30 million so far during Labor Day weekend. The occasion marks the first time in 11 years that a movie has brought in that much during the long weekend. As noted by BI, the last film to earn this much money during Labor Day was Halloween in 2007.
With another successful weekend for the film officially in the books, Crazy Rich Asians has raked in $111 million total since its opening on August 15, 2018. The film, based on a novel by Kevin Kwan, broke records last month by becoming the first romantic comedy in three years to have earned more than $20 million during its opening weekend.
The film's director John M. Chu previously detailed why the success of CRA is so important. His Twitter thread, shared on August 18, highlighted just how the movie has defied expectations from the start. "They thought we were gonna do 18m maybe 20m over the five days.... but YOU SHOWED UP," he said. "On dates, with your families, with your friends, with your enemies... we laughed, we cried, we shared our stories we saw each other...The fact that we had never shared a communal experience of joy, laughter and emotions at the movies like this has been an injustice. But now we have. And there’s no going back. #CrazyRichAsians is the number 1 movie in America. Yes we are. Read that again."
Of course, Crazy Rich Asians was a history-maker before it even landed in theaters. It's the first major studio film in more than 25 years to feature an Asian-majority cast, and its message of representation was well received by audience members.
There's even more good news for CRA fans, too. The Hollywood Reporter announced that a sequel to the film is officially in the development stages. There's no word on a release date, but you can always just re-watch the original in the meantime.
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