The Crayon Case Is Launching a New Palette Called The Blush Binder, and We're Already Obsessed
Raynell "Supa Cent" Steward launched The Crayon Case — a makeup brand dedicated to amateur beauty lovers — in June of 2017 with just seven products. Soon, folks went wild over one of its first launches: the Box of Crayons iShadow Palette, which includes 18 colorful shadows encased in packaging that's reminiscent of a traditional box of crayons. Since then, the brand has become a huge hit, especially among aspiring makeup artists who love to experiment with bold color and out-of-the-box looks. In fact, fans are already raving about its upcoming The Blush Binder launch — and it's not even due to drop until next month.
The brand first teased the back-to-school-inspired launch on IGTV in a mini tutorial where CEO Supa Cent showcased how she uses it on herself. The first thing that jumped out at us is the fact that this palette features a cool three different "pages" of blush, with 18 large pans in total. This gives makeup artists a wide range of options to choose from so that they can easily mix and match, and create a variety of colorful looks using just one palette.
As far as shades are concerned, there's a healthy mix of bright, high-voltage hues, as well as everyday neutral colors like bronze, rosewood, baby-pink, and terracotta. Additionally, based on the swatches we've seen, the formula is ultra-pigmented, yet still buttery and easy blend without getting patchy.
three arm swatches of the blush binder
Courtesy of Instagram/@khailmilanWe also have to note the next-level packaging, which was deliberately designed to look like the binders used in school, complete with separate tabs for each section of the binder, cute doodles scribbled on the inside, and an adorable sticker that says "most valuable blusher." While packaging definitely isn't what matters most when it comes to makeup — or any beauty product, for that matter — this level of detail demonstrates how much the brand truly cares about what they make and what their customers want to see.
Needless to say, you definitely don't want to sleep on this one-of-a-kind palette. To get a reminder, simply text "CRAYON" to 88209 and you'll be all set. The Blush Binder launches on August 7 at midnight on thecrayoncase.com.
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