Fans will soon be able to snuggle with the sights–and scents–of fall.
This year's fall treat menu at Dairy Queen just got a little sweeter.
In a press release shared with Parade, DQ unveiled two unique sets of three pillows (or a 'pillow flight') that have been designed to fill your home with all the delightful sights and scents of the season.
Yes, you read that right. Not only will the throw pillows add a festive look to your space, but they're also lightly scented to truly encapsulate the essence of fall.
According to the release, the first pillow flight looks and smells like a fresh out-of-the-oven cinnamon roll in honor of DQ's new Cinnamon Roll Centers Blizzard Treat.
The main cinnamon roll centerpiece is accompanied by two square accent pillows; in shades of cocoa and rich cream for the OREO® Hot Cocoa Blizzard Treat and red and pink for the Very Cherry Chip Blizzard Treat.
DQ really spiced things up with its second pillow flight that's centered around an adorable slice of velvety-soft pumpkin pie for the fan-favorite Pumpkin Pie Blizzard Treat.
The set is also accented by two square pillows that feature a seasonal sprinkle of chocolate, caramel and cream for the new SNICKERS® Brownie Blizzard Treat and a rich orange, perfectly hued and scented like the new REESE’S® Take 5 Blizzard Treat.
“Each year, our fall Blizzard treat menu offers the popular flavors of fall, and the new pillow flights bring our fan-favorite treats to life in a fresh way with scents and style,” said DQ executive vice president of marketing Maria Hokanson in a statement.
Honkanson continued: “Our fans will be inspired to grab a Blizzard Treat, snuggle up and take in the scents of the season with friends and family.”
DQ's full list of fall Blizzard flavors includes:
NEW! Cinnamon Roll Centers Blizzard Treat: Soft cinnamon roll pieces and brown butter cinnamon topping blended with creamy DQ soft serve
NEW! REESE’S Take 5 Blizzard Treat: REESE’S Peanut Butter Cups, caramel topping, whole peanuts and pretzels blended with world-famous DQ vanilla soft serve
NEW! SNICKERS® Brownie Blizzard Treat: SNICKERS pieces, brownie pieces and caramel topping blended with creamy DQ soft serve
OREO® Hot Cocoa Blizzard Treat: OREO® Cookie pieces and cocoa fudge blended with creamy DQ soft serve garnished with whipped topping
Pumpkin Pie Blizzard Treat: Pumpkin pie pieces blended with world-famous soft serve to Blizzard perfection garnished with whipped topping and nutmeg
Very Cherry Chip Blizzard Treat: Cherry and choco chunks blended with world-famous vanilla soft serve to Blizzard perfection
According to the release, more details on Dairy Queen's home decor collection will be made public next week—including the announcement of an upcoming sweepstakes raffling off the pillows.
Fans interested in winning one of the Blizzard Treat-scented pillow flights should head to Dairy Queen's official Instagram, Facebook or Twitter between Sept. 7 and 16 and look for posts dedicated to the Fall Blizzard Treat Menu Pillow Flight.
There, they can enter the sweepstakes by following @DairyQueen and commenting with their favorite Fall Blizzard Treat Menu flavor and using #DQPillowSweepstakes (limit one comment per post). Full sweepstakes rules can be found at DQ.com.