Cox Communications 3D Billboard Lights Up the Las Vegas Strip

Wayne Cavadi
·1 min read
2
The COX Communications billboard comes to life on the Las Vegas Strip. .
The COX Communications billboard comes to life on the Las Vegas Strip. .

Las Vegas has been known for its dazzling and innovative Pro AV installations. In fact, you may have heard about the Vegas Sphere, which is currently lighting up iconic rock band U2's residency and immersive experiences for visitors to Las Vegas (and if you haven't, here is everything you need to know about the Vegas Sphere). Now, the bright lights of the Vegas Strip get some new 3D visuals to attract attention.

SCN Gets Immersive

A Nike Air Max sneaker comes blasting out of a 3D billboard in China.
A Nike Air Max sneaker comes blasting out of a 3D billboard in China.

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BCN Visuals—an innovative technology company with U.S. offices located in New York and Los Angeles—has taken over places like Times Square with memorable 3D billboards for PlayStation 5, Marvel, and the Disney Avatar: The Way of Water multi-display visual experience last November. Now, it's on to the Strip.

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As if Vegas was bright and fun enough, BCN Visuals teamed up with Cox Communications to take over the corner of the Lids building on the Vegas Strip with "The Fiber of Our Being." The billboard for fiber downloads blends footage from a live-action custom shoot and seamlessly integrates it with full CG environments and digital creatures to deliver a 3D experience to passersby.

Here it is, so check it out below!