CoverGirl Kelsea Ballerini Created Her “Dream” Glitter Eyeshadow for All Your Holiday Looks

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StyleCaster cover star — and CoverGirl ambassador, Kelsea Ballerini has a new gig. As if the country music superstar isn’t busy enough, she worked for an entire year on the CoverGirl Exhibitionist Liquid Glitter Shadow Kelsea Ballerini Collection, which just launched in stores and online. It features five rose gold eyeshadow shades, personally created by Ballerini and inspired by her favorite holiday makeup looks.

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We caught up with the Grammy-nominated, multi-platinum singer, songwriter, and producer to find out more about the glittery collection, her new bob, and how she’s stepping into her “womanhood” at 30 years old.

How to Wear Her Glitter Eyeshadow

Ballerini has been a CoverGirl ambassador since March 2022, something she had been dreaming about since she was a teenager. She was the face of CoverGirl’s Lash Blast Clean Volume Mascara ($8.90 at Amazon) but this is the first collection all of her own. She chose five glittery liquid eyeshadows because you can wear them for any occasion.

“Glitter can be easy breezy beautiful,” she said. “Sometimes glitter has to be in like a bolder look or more of a makeup artist-esque kind of feel. We want something that goes through the holidays through Christmas through New Year’s, so for every party that you go to, every event, you can pick a different color to go more dramatic or more natural. I am such a glitter girl.”

Ballerini made sure to make the shades really wearable. For example, she’d wear the more neutral Golden Magic with “a bolder lip,” she said, plus liner and mascara to make it more dramatic.

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Exhibitionist by Kelsea Ballerini Liquid Glitter Eyeshadow
Image: CoverGirl.

Exhibitionist by Kelsea Ballerini Liquid Glitter Eyeshadow in Nashville Dream

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How She Came Up With the Shade Names

Ballerini’s touch is in every aspect of the collection, right down to the shade names. She’s a “words girl,” you know. To wit, Golden Magic (an orange rose gold) is “a play off of a lyric in a song of mine called ‘Legends.’ It’s a fan favorite. And the line is, ‘We were golden. We were fire. We were magic.’ So that’s a little ode to the fans,” she said.

Glitter Up (a light pink rose gold) is a play-off “giddy-up” and Sparkly Boots (a nude rose gold) is “because I spent enough time in the Nashville airport to know that I needed to shade for the bachelorettes. This one’s for the girlies; this one is for the bachelorette parties,” she said.


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Exhibitionist by Kelsea Ballerini Liquid Glitter Eyeshadow
Image: CoverGirl.

Glitter Eyeshadow in Sparkly Boots

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Then, there’s Nashville Dream (a pink rose gold) “because I remember when I was a kiddo, and a preteen, all I wanted to do was move to Nashville. The dream of being in country music felt glittery to me, like it was such a glittery dream that I had,” Ballerini said. Finally, Forever (a red rose gold) is a “beautiful shade” that needed a “beautiful name,” she added.

How Her Beauty Look Has Changed Over the Years

Ballerini turned 30 on September 12, the same day she performed at the MTV VMAs 2023. Now, stepping into “womanhood,” her style has started to change. “I used to be really particular, even when I started touring and stuff,” she said. “I hated blush. I hated brows and you will look at early photos even my first carpets, I would not let anyone touch me with a blush or a brow. I don’t know why.” Now, she likes to experiment.

“I get to work with a lot of really talented makeup artists,” she said. “I love learning from them and just trusting their art as well.” She likes to play with a full “boy brow” and a bare face on some days, a “hyper, hyper-feminine” look on others, and a classic Old Hollywood look. “I think it’s just a form of self-expression and play,” she added.

NEWARK, NEW JERSEY - SEPTEMBER 12: Kelsea Ballerini attends the 2023 MTV Video Music Awards at the Prudential Center on September 12, 2023 in Newark, New Jersey. (Photo by Dia Dipasupil/FilmMagic)
Kelsea Ballerini attends the 2023 MTV Video Music Awards at the Prudential Center on September 12, 2023. (Photo by Dia Dipasupil/FilmMagic).

Why She Cut Her Hair into a Bob

While you’ll still see Ballerini with long locks thanks to extensions, she actually chopped her hair into a bob this past July. Even though bobs are super trendy right now, that’s not exactly why she made the chop. It’s because of one word: “breakage.”

After I got a cut, everyone’s like ‘Oh my gosh, yes, the short hair trend,’ she said. “I’m like, ‘Well thank God it’s a trend’ because I went in to get my roots touched up and my girl that I’ve gone to for years, she was like, ‘Baby girl, tour has done a number. It’s time. Let’s give it the chop.’ And I’m not touring right now. So it’s a good time to just get my hair healthy.”

When she’s not on the road, she gives her hair and skin a break. “For as long as I have, especially the last year, it’s so full out and it’s really hard on your skin,” she said. “It’s hard on your hair. It’s hard on your mental health. It’s hard on your body. And so when I’m in a season like I am right now, where I’m not doing as much traveling, I’m really just in like self-care mode.”

In July, Ballerini told StyleCaster: “I always thought of myself as one thing, which was a glittery, palatable blonde that sings country music. I’ve realized over the last few years, as I’ve woken up to myself, and really stepped into my womanhood, that I’m really open to discovering more of myself.” Since then, she said she’s “just so open.”

“I kind of go with however I feel, just like I didn’t tell anyone I was gonna cut my hair,” she said. “I just did it. Nothing is off-limits to me at this point.” We’ll definitely be watching.

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