I Covered My Face in Black Girl Magic and Yes, It’s Actually Magical
Let the record show that I will always stan for us, and by “us,” I mean Black women. We’re beautiful. We’re innovative. We set trends. We consistently beat the odds. What isn’t there to love? When the “Black girl magic” movement was started by CaShawn Thompson in 2013, it felt like our truth (something we’ve always known) was being ushered into the social media era on an entirely new level. And as expected, it ignited a noticeable uptick in the number of Black-owned businesses period, but especially the best Black-owned makeup brands.
Today there’s no shortage of makeup empires either owned by a Black woman or with a Black woman at least calling the shots, consulting or collaborating on a limited-edition release. Some are just getting...
