Coupon Company Mailing Cash to 1,000 Lucky Customers This Month

Be on the lookout for a blue envelope.

Getting mail is rarely ever exciting (unless you're expecting a package), but that's about to change this month as one company announced it would send out surprise cash winnings to lucky customers across the country.

Valpak, the leading household data and direct marketing company known for its widely-recognized blue envelopes typically filled with coupons, said its February mailer would contain cold hard cash for 1,000 randomly selected households.

According to a press release, the company will place $10 bills inside a thousand envelopes that will be sent out this month. And while 10 bucks may not seem like a whole lot, Valpak notes it's enough to brighten someone's day.

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“Valpak understands the economy is softening, so in addition to great savings from thousands of advertisers, our February cash prizes can help consumers grab a cup of coffee, help at the gas pump, or contribute to family groceries. Our goal is to continue to show our appreciation to the neighborhoods we serve by helping consumers save and local businesses grow,” Chris Cate, CEO and president of Valpak, said in a statement.

The brand said its decision to insert cash prizes in this month's mailer came from the details of a recent survey featuring responses from 1,500 adults in the U.S. that discussed their priorities for 2023.

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While health-related issues, such as eating healthier and exercising more, came in at number one, saving money ranked highly, with 36 percent of all consumers saying it was one of their resolutions. The survey also suggested that consumers' shopping habits for 2023 will prioritize products and services that make them happy and comfortable–and when you think about it, $10 can undoubtedly buy a bit of joy.

If you're not one of the lucky recipients, don't fret; your luck hasn't entirely run out yet, as February's mailers will also contain information on how consumers could cash in on an even bigger prize–$500–by just sharing a photo on the company's Facebook page. And, of course, there's always the value of Valpak's exclusive savings and discounts on products and services for both local businesses and national brands.

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