Coterie to Focus on Premium Denim, Advanced Contemporary, Sustainability and International Brands
Coterie, which will be held Tuesday through Thursday, is ready to serve up immersive experiences, innovative developments in fashion and a renewed focus of brand discovery seen through emerging communities. The exhibition’s focus remains the advanced contemporary market.
Retailers confirmed to attend are from such stores as Anthropologie, Bloomingdale’s, Shopbop, Julian Gold, Gus Mayer, Monkees, Saks Fifth Avenue, Four Seasons, The Westside, Four Seasons Resorts, Joan Shepp, Nordstrom and Holt Renfrew.
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A renewed focal point of Coterie is the premium denim lineup consisting of such brands as Moussy Vintage, AG Jeans, DL1961, Hudson, Triarchy, Favorite Daughter and Wrangler offering new styles, washes and cuts, knee-length shorts, denim maxiskirts and denim deconstructed jackets. Sustainable denim brands highlighted this season include Redcard, Upper Hights and Triarchy, presenting innovative materials and recycled fabrics.
“The return of premium denim is such an integral part of Coterie this September. Coterie is synonymous with the launch of multiple companies who were part of the premium denim boom in the 2000s and we are pleased to be able to offer such a strong selection of returning names like AG and Hudson who are part of our history as well as welcoming new and innovative brands,” said Kelly Helfman, president of Informa Markets Fashion. “Denim will always be a classic and timeless category and offering a strong range of options is of ongoing importance.”
There also will be an area devoted to emerging brands called Gallery, highlighting a portfolio of brands that represent the new guard of contemporary women’s fashion. These include Aknvas, Batsheva, Chillhouse, Louise New York, Onia, Arianne Elmy, Ranjana Khan, Suzanne Rae and WeWoreWhat.
In addition to brands exhibiting, there will be panel discussions featuring fashion experts and leaders covering key industry issues. Panels will include “The New Rules of Brand Building” on the importance of brand voice and communicating values and purpose as much as aesthetic identity and product provenance. The panel will include interviews with three designers: Christian Juul Nielsen, founder of Aknvas; Arianne Elmy, founder of Arianne Elmy, and Batsheva Hay, founder of Batsheva, on how to build a business and reimagining creative practices to reflect evolving consumer sentiment and behavior.
Sustainability will be another key topic at the show. In the continuing partnership with Arcadia Earth, Coterie will present an immersive experience that will include animations and virtual reality content illuminating the six stages of denim development: replacing cotton; replacing polyester; reducing synthetic indigo; improving treatments and finishes; recycling water, and digitizing designs and samples. AG Jeans will be part of an expert-led panel featuring Triarchy, accompanying the interactive experience and reinforcing the importance of quality and sustainable denim.
The international contingent will feature brands such as Nine in the Morning; Nostrasantissima; Viola & Vesper from Italy, and Filiarmi from Turkey, as well as French brands Call It by Your Name, Manoush and Berenice. South Korea highlights contemporary brands 01 Armoire, Holy Number 7, People of the World, AYU, The Studio K and Cream Breeze. Greece showcases a strong lineup of brands including Antheris, Coocu, C-Throu, Handprint Dream Apparel, Haris Cotton, Kallisto & Hermes, Kasia, Katia Panteli Luxury Swimwear, Loomcode, Maurizo Mykonos, Menti and Nema Resort Wear, and Brazilian brands Marino Bitu and Ammi highlight resort-inspired fashion.
Returning on a large scale, the resort and swim section consists of 70 brands including Aranaz, Verandah, Juliett Dunn, Carolina Santo, Domingo, Nammu, Timeless Pearly, Calypso St. Barth and Gapaz. A new area of the show will be dedicated to eveningwear, cocktail attire and gowns featuring Mac Duggal and Sabina Bilenko as stores look to incorporate eveningwear into next season’s assortments.
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