It Cosmetics and Drybar Teamed Up on a Volumizing Mascara That’ll Blow You Away
Sometimes the most unexpected pairings are the most successful. Who first put peanut butter and jelly together, anyway? Now, Drybar, everyone’s favorite blowout salon, and It Cosmetics are the next buzzy duo. The two companies came together to launch Lash Blowout Salon Volume Lift Mascara. A hair salon and a makeup brand? Yup. It Cosmetics says the new mascara is inspired by the technology used to create those barrel brushes we use to blow out our hair. In fact, the mascara tube actually looks like a yellow Drybar brush and it’s seriously cute.
“There are a lot of parallels between the two because lashes are hair,” CEO of Drybar Alli Webb told PopSugar....
