Cop or drop? These sneaker releases might net you a huge profit

Justin Chan
·3 mins read

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In recent years, the sneaker resale business has grown astronomically. Just to give you an idea: StockX, an online sneaker marketplace that was founded in 2016, reached a $1 billion valuation in less than three years, proving that there is a high demand for exclusive kicks. But not every pair of sneakers commands the same amount of interest — some are straight duds in the resale market and can end up fetching a price way lower than its manufacturer’s suggested retail price (MSRP).

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Enter “The Flip”— In The Know and Complex’s newest collaboration that gives hypebeasts pointers on how to flip the latest and hottest sneakers for a decent amount of profit. Hosted by sneaker savant Racks Hogan, the show is committed to helping you — the Nike, Adidas or Reebok enthusiast — earn some extra gwap (only New Yorkers who shop at Dr. Jay’s will understand this term).

So let’s get started, shall we?

Shop: Yeezy Boost 350 V2 – “Asriel”

Credit: StockX
Credit: StockX

The much-anticipated carbon colorway is the 12th in the Yeezy Boost 350 series, which has experienced widespread popularity since its launch in 2015. Like its predecessors, this colorway consists of breathable Primeknit mesh and a recognizable side stripe. The sneaker also has a translucent, ribbed midsole, along with the usual cushioning that makes the Yeezy Boost 350 so comfortable to wear.

The sneaker’s MSRP is $220, but, according to Hogan, its resale value can be as high as $400 depending on size (the most popular sneaker sizes tend to attract the highest bids).

Shop: Air Jordan 4 PSG

Credit: StockX
Credit: StockX

In 1989, Nike released the Tinker Hatfield-designed Air Jordan 4s, a pair of synthetic-leather sneakers that had “over-molded” mesh paneling and urethane-coated netting. Though the sneakers weren’t exactly a hit at first, they grew on Jordan fans over time.

Since Chicago Bulls star Michael Jordan first sported them at the NBA All-Star Game in February 1989, the Air Jordan 4s have been through multiple colorways. The latest release is the Air Jordan 4 Paris Saint-Germain (PSG), a nod to the popular French soccer club.

The Air Jordan 4 PSG’s MSRP is $225, though anybody who buys the shoes can expect to resell them for between $400 and $500.

Shop: Minions x Reebok Instapump Fury

Credit: StockX
Credit: StockX

Though Reebok itself has struggled to match Nike’s and Adidas’ star power in the sneaker industry for quite some time, the Reebok Pump line — which launched in 1989 — has seen a mini-revival among sneakerheads in recent years. Released in 1994, the Instapump Fury received mixed reactions at first, but it did force Reebok’s competitors — namely Nike — to step their game up.

But, as Hogan notes, it’s probably best to pass on the Minions x Reebok Instapump Fury collaboration. The sneaker’s MSRP is $170, and Hogan only expects its value to drop over time, mostly due to the fact that this particular movie-inspired sneaker doesn’t seem all too exciting.

If you enjoyed this story, you might want to read about the best Nike sneakers you can snag under $60.

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