How Beauty Brands Are Giving Back During the Coronavirus Pandemic

The coronavirus pandemic has altered pretty much every facet of American life. We’re all adjusting to a new normal that includes wearing masks and washing our hands like never before. Across the country, citizens and businesses are doing what they can to help—including many of the major beauty brands that have started using their facilities and factories to produce much-needed hand sanitizer, self-care and even masks.

Here’s a list of all the beauty companies lending a hand during the coronavirus crisis.

Kylie Cosmetics

On March 31, the company announced that in addition to the $1 million Kylie Jenner donated to health care professionals on the front lines, she and Kris Jenner have partnered with Coty—a beauty conglomerate that owns a major stake in Kylie Cosmetics—to manufacture hand sanitizers for hospitals in Southern California. “The hand sanitizers will be donated to the emergency and health care workers caring for patients on the front lines of the current COVID-19 public health crisis,” a representative said in a statement. “The custom hand sanitizer includes a special message for recipients: ‘Dedicated to first responders working to support our communities.’ Both Jenners have shown support and been outspoken with guidance on social media since the start of the COVID-19 pandemic. With this donation to Southern California health care workers, Kris and Kylie are taking extra steps to provide help directly to those who need it most on the ground.”

Avon

The beauty brand is donating personal care boxes to Feed the Children, which will go to families in need. “As a response to the spread of COVID-19, this month, Avon is sending $2 million worth of essential personal care and hygiene products like soap, body wash, and skin care, to Feed the Children to ensure that we’re doing our part to support the community during this unprecedented time,” a representative for the brand said in an email in March. “Feed the Children works closely with community partners who serve the most vulnerable of populations. Through that network we are intimately aware of the needs of the community. Feed the Children’s goal is to provide vital resources to keep these families consistently afloat.”

Tan-Luxe

The self-tanner brand is pivoting its production to focus on 10,000 bottles of hand sanitizer housed in the brand’s existing packaging. The hand sanitizer will be donated to those on the front lines, and the brand turned to social media on March 29 to ask its followers to nominate those in need. “As a business, we have been deeply moved by the devastating impact the ongoing situation is having on the world,” the brand’s founder, Marc Elrick, said in a statement. “I want to ensure that we are doing all we can to help the front line–it’s more important than ever that we work together to overcome during what is set to be an extremely difficult time. I am proud to announce we have created Hand Luxe exclusively for those who continue to work hard to protect us during this period. These are not available to buy at this time–they are being donated free of charge to health workers and the NHS in tribute to the phenomenal work they are doing for the country.”

Estée Lauder

The company announced on March 24 that it will reopen a manufacturing company in Melville, New York, to produce hand sanitizer for health care personnel. “The Estée Lauder Companies is proud to contribute to the broader COVID-19 relief efforts by reopening our Melville manufacturing facility this week to produce hand sanitizer for high-need groups and populations, including front-line medical staff,” a spokesperson for the company told WWD. “We are grateful to our employees who have worked tirelessly to make this possible. Compensated, employee volunteers will support this vital, meaningful effort.”

L’Oréal

The beauty brand is using its factories to produce hand sanitizer and hydroalcoholic gel to distribute throughout Europe. “In this exceptional crisis situation, it is our responsibility to contribute in every possible way to the collective effort,” Jean-Paul Agon, L’Oréal chairman and chief executive officer, said in a statement to WWD in mid March. “Through these gestures, L’Oréal wishes to express its appreciation, support, and solidarity with all those who mobilize with extraordinary courage and abnegation to fight against this pandemic.” The Foundation L’Oréal is also donating 1 million euros to the associations working to help those most disadvantaged during the crisis.

LVMH

The beauty and fashion giant, which owns brands like Dior and Givenchy, was one of the first major companies to announce it was switching gears in its production lines to start making hydroalcoholic gel. “Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus,” the company said in a March statement. “LVMH will continue to honor this commitment for as long as necessary, in connection with the French health authorities.”

Unilever

On March 25, Unilever (the parent company of brands including Dove and Tresemmé) announced its United for America initiative, which will include donations of food, soap, and personal-hygiene and home-cleaning products; a partnership with Feeding for America; and the donation of more than 200,000 masks to New Jersey hospitals to provide an estimated $12 million of support for Americans in need. The company is also offering $540 million of cash flow relief “to support livelihoods across its extended value chain through: early payment for its most vulnerable small- and medium-sized suppliers, to help them with financial liquidity; and extending credit to selected small-scale retail customers whose business relies on Unilever, to help them manage and protect jobs.”

As part of United for America, Unilever is also organizing its first annual Day of Service on May 21. The company will donate the equivalent of one day’s worth of the products produced at its U.S. factories to Feeding America and Direct Relief while corporate employees will spend time virtually volunteering with one of its partner organizations.

Orly International

The nail polish and nail-care brand announced in March that its Los Angeles factory will make 75%-alcohol hand sanitizer. “As a family-owned brand, we’re very lucky that we have our manufacturing plant right here in Los Angeles, so we can reconfigure to produce large quantities of hand sanitizers at this time of need,” founder and CEO Jeff Pink said in a statement. “For 45 years, our company has always created products based on our community’s needs, and right now, hand sanitizers are vital to helping reduce the spread of this devastating pandemic and to help keep everyone safe."

Coty Inc.

The beauty conglomerate (which is the manufacturer behind makeup and fragrance brands such as CoverGirl and Gucci perfumes) is the latest to dedicate its manufacturing services to the production of hydroalcoholic gel for medical and emergency services personnel. “As a responsible beauty company, we make our resources and facilities available to help the communities we are operating in during these exceptionally challenging times,” CEO Pierre Laubies said in a statement. “We are proud to support the brave professionals fighting on the front lines against COVID-19 by providing hand sanitizer where it is needed.” The first batches were to start being produced by April.

Aveda

Aveda has launched a $1.5 million relief fund, Aveda Cares, for hairstylists and salons struggling due to the ongoing crisis and shutdowns. “These salons and stylists are caring and creative people who have helped us all feel great about ourselves and our hair. Now it’s our turn to take care of them,” North America general manager April Anslinger said in a late-April statement. Beyond money, the effort will also include increasing their online commission program, free virtual education, and virtual forums.

Amika

Amika is helping hairstylists in similar ways to Aveda by launching an online affiliate program that allows stylists to earn a 40% commission on orders their clients place on the site. The hair-care brand is also offering online masterclasses.

Sara Happ

Sara Happ, the company devoted to healing, moisturizing, and hydrating your lips donated 100% of its profits from March 23 to the Los Angeles Unified School District to help feed children in that area affected by COVID-19.

Billie

The popular shaving and beauty essentials brand is donating $100,000 to food banks that provide meals to those struggling during the coronavirus pandemic. On their site, the Billie team notes that they donate 1% of all revenue to causes around the world.

True Botanicals

True Botanicals (a 2019 Beauty Awards winner) has started the #TakeCare social media campaign, encouraging their followers to share positive messages during this difficult time. Additionally, the skin-care brand recently donated 10% of its profits to a San Francisco food bank.

Farmacy

The indie beauty brand recently launched a Feeding America donation page, raising over $12,000 as of early May. The brand also promised to donate $10,000 meals per day for 30 days to the organization. “We are a small indie beauty brand, but we want to do everything we can to make sure we can support those in need,” a Farmacy spokesperson wrote in a statement. “We encourage our community to do the same, even if it’s just generating awareness for the work Feeding America is doing.”

Rituel de Fille

Rituel de Fille is lending its manufacturing lab to COVID-19 efforts, making hand sanitizer infused with soothing lavender and tea tree oils. The product is offered for three prices, encouraging buyers to either pay for exactly the cost of production or a bit more, based on what you can afford. There is currently a three-bottle limit per customer.

Peace Out

The cult acne and skin-care brand originally donated 10% of its profits to hospitals in Milan but has set aside another 10% to donate to more organizations fighting the coronavirus pandemic.

Haus Laboratories

On April 21, Lady Gaga’s new makeup line announced it was halting production on new products. “We have decided, with our co-founder Lady Gaga, to hold the release,” the Haus Laboratories team wrote on Instagram. “We want to keep the focus on medical workers and all those on the front lines battling against COVID-19.” The brand previously donated 20% of one week’'s profits to Los Angeles and New York food banks.

Wander Beauty

Up until April 3, Wander Beauty—a go-to brand for those no-makeup makeup looks—donated a GoodtTo Go Mini Hair essential kit to health care workers with every purchase of a full-size product.

Guerlain

Guerlain is also producing hand sanitizer in its fragrance and makeup factories. The product is being donated directly to hospitals and health care workers.

Curls

The natural hair-care brand is supplying and donating N95 ventilator masks, gloves, and hand sanitizer to health organizations around the country.

Sephora

On May 6, the beauty retailer announced its Project Care program, which will supply products to over 65,000 frontline health care workers and those dealing with domestic violence across the United States. Sephora issued a call to action to employees and nominated 500 individuals deserving of recognition who will receive 100 kits with essential skin-care products for them to distribute. The company will also donate 15,000 Play! beauty boxes to 150 women’s shelters across America.

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Sephora

Additionally, Sephora will begin producing and selling face masks, with 50% of the proceeds going to the Stronger Together Fund through Tides. The masks will retail for $10 and become available June 1.

Augustinus Bader

The brand is launching its #SmallActs campaign on May 8, which will introduce a new product, The Hand Sanitizer. To kick it off, the brand will be donating a full run of 60,000 units to those in need. There will also be a public gifting program starting on May 9 on the brand’s website. In April, the skin-care brand donated 12,000 bottles of The Rich Cream to frontline health care workers.

Garnier

Garnier USA is making 2 million units of 4-oz. hand sanitizers and distributing them free of charge to frontline retail employees beginning in May 2020 in the most affected areas. In addition, the brand is donating more than $1 million to support the International Federation of the Red Cross and Red Crescent Societies (IFRC).

Kate Somerville

For the entire month of May, 15% of sales from the brand’s DeliKate collection will go to World Central Kitchen’s #ChefsForAmerica COVID-19 Food Relief. You can purchase the products on the brand’s site or sephora.com.

As news about the novel coronavirus pandemic rapidly evolves, Glamour is committed to bringing our readers accurate and up-to-date information. As a result, information in this story and others like it may be updated. For the most recent news about COVID-19, please visit the CDC, the WHO, and your state’s Department of Health.

Originally Appeared on Glamour