ColourPop’s New Hydrating Concealer is Your Skin, But Better on a Budget
Fresh off its big tinted moisturizer launch, ColourPop has rolled out the Pretty Fresh Hyaluronic Concealer. If you like natural-looking, creamy coverage, the Pretty Fresh line is for you. In the beauty community, we see celebrities and influencers favoring heavier matte foundation that hides everything—freckles, acne and any and all “imperfections.” But for every day, sometimes we want a laid-back look that makes us look and feel like ourselves. The Pretty Fresh line, and this new concealer, is for those days.
The oil-free, full-coverage concealer is full of coconut water and hyaluronic acid to help lock in moisture. Even better, there are 30 inclusive shades to choose from. And that’s not 20 shades of pale. There are five hues in each category:...
