New York Giant Victor Cruz is Making $400 Jeans Now

What happens when you combine one of sports’ most fashionable figures with one of denim’s most innovative companies? A men’s capsule collection match made in heaven.

3x1, the New York-based denim company founded in 2011 by Scott Morrison (who also founded cult-favorite brands Earnest Sewn and Paper Denim & Cloth) has launched a five-piece collection with Victor Cruz, the football player who’s also the current face of Givenchy.

The collection was inspired by traditional Japanese fabric techniques, and features a Japanese-milled military jacket and ripped jeans. The collection will be sold exclusively on farfetch.com. Get clicking guys, so you can be the envy of all your friends.

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