Coach’s Augmented Reality Partner Unveils Standalone AR Store
Coach’s partner in augmented reality is turning its AR Mirror into an “autonomous retail agent.”
Zero10, which also recently collaborated with Tommy Hilfiger, unveiled its AR Store prototype last week at Viva Technology Paris. Unlike its previous AR Mirror integrations, which served as additional elements to existing stores, the new, standalone product will carry out all the functions and operations of a traditional, 100-square-meter store, Zero10 said.
More from Sourcing Journal
Coach Wants Shoppers to Play Virtual Dress-Up With New Tabby Bag
Men's Wearhouse Installs AR Mirrors Ahead of Prom Season-Is Nike Next?
“By embracing this innovative technology, brands can transcend the constraints of traditional brick-and-mortar stores, reducing rental and storage expenses while combating overproduction,” Zero10 founder George Yashin told Sourcing Journal. “Moreover, the AR Store empowers brands to expand their reach offline, enabling online-only businesses to embrace the physical realm at a fraction of the cost.”
With a footprint of just a few square meters, AR Store only requires an AR Mirror, an iPad stand, a statistics screen that can display the number of try-ons and initiated purchases and storage space. The solution starts at $90 per day, depending on contract options, with consumer engagement costs “as low as 10 cents,” Yashin said. Generally, for a minimum one-year contract, daily rates will range from $100 to $400, not including the rental cost for a 3-square-meter space, he noted.
“The AR Store offers a cutting-edge and convenient solution for customers to virtually try on garments, eliminating the need for changing rooms or purchasing previously worn or returned items,” Yashin added. “The era of immersive and sustainable fashion is upon us.”
Visitors at Viva Technology were able to try on a selection of digital merch Zero10 created together with the event hosts. Following virtual try-on, customers could imitate a real purchase, where they could select their sizing and then receive a free physical analog of the selected item.
The Viva Technology collaboration came weeks after Coach wrapped up a Zero10 installation of its own. The month-long experience, framed as part of the handbag and fashion label’s broader global Tabby Bag campaign, brought the tech company’s AR Mirror and AR Storefront to one of Coach’s New York City stores. The experiences let customers try on eight digital variations of the Tabby bag. A “Photobooth” mode enabled users to download their digital look and share on social media. Customers could also interact with the AR Tabby bag on their phones with the Zero10 app.
