Amazon’s #1 best-selling face covering increased by 5 million percent in sales overnight

·4 min read

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This garment makes wearing a cloth face covering infinitely more comfortable. (Photo: Amazon)
This garment makes wearing a cloth face covering infinitely more comfortable. (Photo: Amazon)

It’s been three-plus months since the coronavirus pandemic reached the U.S., and we’ve now been wearing face masks long enough to understand what medical professionals have known all along: masks help reduce the spread of infectious diseases, but wow, do they get uncomfortable after a while.

Not only is this experience giving us yet another reason to respect the heck out of doctors and nurses, but it’s also making us pretty resourceful about doing our part. Eagle-eyed shoppers recently identified a game-changing face covering: the Mission Cooling Neck Gaiter not only falls within the CDC’s regulations for cloth masks but it’s also a pleasure to wear—and it’s literally become an overnight sensation on Amazon.

Shop it: Mission Cooling Neck Gaiter, $20 (was $25),

According to the Amazon Movers and Shakers report, sales of the next-level face covering spiked by 5 million percent in a 24-hour period.Right now, it’s the number one trending product on the site and Amazon’s best-selling item of clothing overall—plus, it’s 20 percent off. So what’s all the fuss about?

The Mission Cooling Neck Gaiter isn’t your average face mask. In fact, it isn’t really a face mask at all and certainly wasn’t intended for medical use. Instead, it’s a garment made for things like hiking, running, and yard work, so it’s built for action.

Mission Cooling Neck Gaiter

Mission Cooling Neck Gaiter (Photo: Amazon)
Mission Cooling Neck Gaiter (Photo: Amazon)

Shop it: Mission Cooling Neck Gaiter, $20 (was $25),

The cozy face covering is made of one piece of breathable, loose-fitting fabric you wear around your neck and pull up over your mouth as needed—no labored breathing, annoying ear loops, awkward ties, or digging edges. In the moments you pull it away from your mouth and nose, it’s little more than a lightweight scarf—and you won’t have to worry about putting it down or forgetting it somewhere.

When temperatures rise, that’s when the self-cooling Mission Cooling Neck Gaiter really springs into action. You read that right: self-cooling. On those really brutal summer days—and they’re right around the corner—just carry a water bottle around to douse the cloth accessory, then wring it out and snap it three times to activate the cooling. Just think: a mask you won’t be itching to rip off. And one that blocks out 98 percent of UV rays, to boot.

“This is now my go to face covering when I go out for a walk or a hike. I can put it down around my neck and quickly pull it up over my face whenever I encounter someone,” confirmed one pleased shopper. “It’s easier to breath[e] through than some other masks. I certainly wouldn’t rely on this in a hospital setting, but it’s great for being out in public and being respectful of the need to protect everyone.”

“When I dropped this in ice water and used it, it felt like my body temperature had dropped 10 degrees,” another added.

The Mission Cooling Neck Gaiter can be worn in 12 different configurations, including head wrap and makeshift hood, so it’s a great ‘anytime’ investment—but it’s also just the versatile face covering for right now. Get the machine-washable mask for just $20 (normally $25) in your choice of three colors and see why everyone’s obsessed.

Shop it: Mission Cooling Neck Gaiter, $20 (was $25),

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