Cleo Wade Wants You to Know the Difference Between Self-Care and Self-Maintenance
To be honest, I couldn’t have predicted Cleo Wade’s self-care advice would emerge from a brand partnership with Aerie. A personal hero of mine–and the “Millennial Oprah” to many others–her aura always gave me the kind of vibe that curtails corporate deals. However, all assumptions were thrown out the window when I got the opportunity to sit with the poet and author just before she and National Black Theatre CEO Sade Lythcott hosted a #REALTalk panel discussion inside a New York City Aerie store.
As it turns out, brand partnerships are just fine as long as they pass a very specific test that Wade created for herself. “We spend so much time getting to know brands before we would...
