Luxury tequila brand Clase Azul is moving into the hospitality and travel space with the opening of Clase Azul Los Cabos, which will comprise three restaurants, a bar, and a shopping boutique.
Next month, tequila brand Clase Azul will open a multi-restaurant concept in San José del Cabo, Mexico.
Clase Azul first waded into the Cabo dining scene last year, opening A Taste of Culture, an immersive experience that takes visitors through the brand’s tequila-making story with food pairings, music, video, and sensory elements including light shows. A Taste of Culture, which borrows from immersive dining institutions like Copenhagen’s Noma and Chicago’s Michelin three-starred Alinea, is tucked behind a ritzy shopping boutique, where collectors come to find rare Clase Azul bottles. The boutique feels like walking into a Hèrmes shop, except instead of luxury connoisseurs shopping for Birkin bags, they’re scouting artistic, limited-edition bottles, many with prices upward of $1,000.
On Oct. 3, with the addition of a six-seat omakase bar, a fine-dining restaurant serving Baja Californian fare, and a chi chi cocktail lounge, Clase Azul will open its first fully fledged hospitality concept. The 25-year-old, Guadalajara-based brand recently rebranded to highlight its foray into hospitality and travel. “We want to create spaces where our brand comes to life," Arturo Lomeli, founder of Clase Azul México, said in a release sent to Travel + Leisure.
Why Los Cabos? Brand experience director Hector Gaytan told T+L it has been a "priority brand destination" for quite some time. “Among the renowned offerings of the region is the gastronomy, which inspired us to create a unique and memorable dining experience that integrates local foods and flavors into our menu," he explained.
La Terraza will be the anchor restaurant, leaning into locally sourced ingredients and Baja flavors ("expect delicious seafood, ceviches, octopus, tamales, fresh vegetables like corn, quelites, and ayocote beans, and of course, lots of garlic and local herbs," Gaytan added). A Taste of Culture and Clase Azul Omakase will be more intimate, the former open to only eight guests per seating, the latter with just six bar seats. All three culinary experiences are helmed by Clase Azul’s in-house chef, Iván Arias, who will incorporate Mexican flavors into the omakase bar’s 14-course menu.
Finally, Clase Azul El Bar will delve into mixology, a surprising offering from a brand that encourages drinkers to sip its tequila and mezcal straight. Nonetheless, mixologists will blend rare tequilas and mezcals into cocktails that exalt not only the agave-based spirits but seasonal Baja ingredients as well. While this perhaps isn’t the spot for the tequila and mezcal averse, El Bar will serve local wine and beer, too.
Clase Azul Los Cabos will be housed within The Shoppes at Palmilla in San José del Cabo, and you can learn more and reserve your seat at any of the three restaurants here.