Clarks Originals Invites Jamaican Singer Popcaan to Reinvent Its Wallabee Silhouette With Camo Uppers
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Clarks Originals has tapped Jamaican singer Popcaan to create a new collaborative Wallabee silhouette-inspired
Inspired by the singer’s bold personal style, the collaborative effort retails for $190 and interoperates Clarks Originals’ iconic Wallabee silhouette by upgrading it with striking red and black camo printed uppers.
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The footwear also includes the world Unruly, a sort of tagline for Popcaan, featured all throughout the silhouette. Co-branded fobs in black and red and coordinating sleek black laces round out the boot, creating a cohesive and unmistakably Clarks look.
The first collaboration with the two entities is a special one given Popcaan’s long-standing history with the brand. Alongside Vybz Karte, the famed Jamaican artist starred in the world-famous dancehall classic “Clarks” which was released in 2010 with its opening lyrics, “A wey yuh get tha new Clarks deh, dawdi?” The song acted as an ode to the popular shoe brand, launching Popcaan’s career.
“Stepping into the world of fashion is like creating a new melody in my career, and this collaboration with Clarks feels as iconic as when the tribute song was released in 2010. It’s about keeping the rhythm of style and culture alive, one step at a time,” said Popcaan in a statement released by Clarks. Popcaan
Clarks was founded in 1852 by brothers James and Cyrus Clark in Somerset, England. Today, the footwear brand operates in retail, wholesale, franchises and online channels in over 100 markets.
The Clarks archive boasts over 22,000 pairs of shoes that have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and launched in 1950, to the iconic Wallabee, each design has an instantly recognizable signature that makes it unmistakably Clarks.
The Clarks Originals x Popcaan collaboration is available for purchase now online at www.clarks.com. The collaboration is also available for purchase in the UK, EU, US, Japan, China, Manchester, Osaka, Tokyo, and Beijing.
About the Author
Amina Ayoud is an Assistant Digital Editor for Footwear News, where she writes stories about everything from celebrity style to breaking fashion and shoe releases. Ayoud cultivated a love of all things fashion early in life thanks to a deep love of fashion history and the luxury industry. In her free time, Ayoud is a self-proclaimed fashion nerd and thriftaholic.
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