Christopher John Rogers Is Popping Up at Target
Mark your calendars—Christopher John Rogers is releasing an exclusive Target capsule collection coming later this spring.
The CFDA Award-winning designer joins cult favorite brands RIXO and ALEXIS in the latest iteration of the retailer's limited-edition Designer Dress Collection, which features an array of vibrant and punchy statement dresses that celebrate each designer's signature style. Target debuted its Designer Dress Collection concept last year with a collection that featured three women-led brands, Lisa Marie Fernandez, Cushnie, and LoveShackFancy.
Rogers announced the news on his Instagram today, sharing a sneak peek of a bold, floral, belted maxi dress that will be a part of the upcoming release.
"Been holding this one in for a while!" Rogers captioned the post. "Super excited to announce our partnership with Target on exclusive dresses ranging from sizes XXS-4X. My original muse, Aba Mfrase-Ewur, in our Crawfish floral cotton frock, inspired by archival couture and vintage floral seed packaging. #ChristopherJohnRogersxTarget launching this Spring! 🎯"
Additional preview images from the collection feature a peek at two other Rogers-designed offerings, including a lime green and yellow plaid print smock dress and a floral print, puff sleeved, ruffled mini number. Rogers's latest offerings for the mega-retailer still showcase his vivacious and joyful approach to design albeit this time to a more accessible audience.
The release will include more than 70 original dress designs courtesy of the creators and is set to be Target's most size inclusive collection to date, offering dresses ranging in size from XXX-4X. In traditional Target fashion the collection will be accessibly affordable as well, with individual pieces priced from $40-$60, and will be available to shop on Target.com and select stores this spring.
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