Christian Siriano Redesigns Cher's Iconic Yellow Plaid Outfit from Clueless for a Super Bowl Ad

Cher's famous yellow plaid Dolce & Gabbana outfit from Clueless got an update for 2023, courtesy of designer Christian Siriano. During tonight's Super Bowl LVII, Alicia Silverstone will reprise her role as Cher Horowitz in an ad for Rakuten, shopping platform.

In the commercial, Cher (Silverstone) and Amber (Elisa Donovan, also reprising her role) debate fiscally responsible shopping. "I think most of us would agree that Cher is one of film history’s most iconic shoppers, so when Rakuten approached me to reprise the role for their Super Bowl spot, I thought it was a great idea," Silverstone said in a statement. "Cher was always figuring out how to get what she wanted in the most clever ways, so I think Rakuten would really appeal to her."

Siriano, who is close friends with Silverstone, was enlisted to recreate Cher's most iconic look. "Any young fashion designer watching Clueless, you kind of fall in love with the fashion," Siriano told the New York Times. "Now, Alicia is one of my best friends."

To update the yellow plaid, he used a different plaid pattern, cropped the jacket, removed the cardigan, edited the miniskirt, and added black shoes. "I think we were really riding a fine line," Silverstone told the Times. "Because everyone wants it to be this elevated, sophisticated, adult version — but then also, everyone’s totally obsessed with it staying the same."

In 2020, Clueless costume designer Mona May explained that the yellow was key for the outfit. "Cher’s yellow suit will always be something so iconic," May told Town & Country. "And it was so interesting trying to find that right outfit for that opening scene of the movie. What was it going to be that makes her pop? We've tried a bunch of different things, and nothing really worked. But once we had the yellow the Dolce & Gabbana suit, it was just that a-ha moment."

Watch the extended cut of the commercial here—and see if you can spot Siriano in the classroom:

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