Chipotle Launched A Virtual Farmers Market So Customers Can Buy Their Fan-Favorite Ingredients Online
Chipotle is launching an online farmers market so fans can buy fresh products straight from farmers in Chipotle's supply chain. The Chipotle Virtual Farmers Market is powered by Shopify and is one way the brand is supporting farmers during the ongoing pandemic.
The COVID-19 outbreak has caused a crisis within food supply chains, with many farmers struggling to sell their fresh goods since restaurants, hotels, and schools are all closed, a press release stated. This marketplace idea by Chipotle is meant to help farmers get revenue in a new way, Chief Marking Officer of Chipotle Chris Brandt said.
"It can be intimidating for many family farms to change the way they do business, so we're giving our suppliers the right tools and resources to successfully launch improved eCommerce platforms," he explained: "Our Food with Integrity values start with our farmers and helping them adapt to new technologies and ways of reaching the consumer is crucial for both the future of the farming industry and Chipotle."
Four different food suppliers are part of the online market thus far: Niman Ranch, Petaluma Creamery, McKaskle Family Farm, and Meister Cheese. Chipotle gets pork for carnitas, beef for barbacoa and steak, shredded Monterey Jack cheese for toppings and queso, and brown rice from these farms.
By visiting the Chipotle Farmers Market site you can buy restaurant-quality ingredients to use at home. For inspiration once you order your farm fresh products, Chipotle will also be posting recipe ideas that use the ingredients on their TikTok account.
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