Chiara Ferragni Was Inspired by Superheroes for Her New Shoe Collection
Photo: Getty Images
By Mosha Lundström Halbert
Instead of her natural habitat these days — the front row — Chiara Ferragni staged a backstage setting for her spring ’16 footwear presentation. There, at mock charging stations, was her collection on display with corresponding “models looks.” They all basically consisted of black bodysuits, so as to not distract from the shoes. And because she hasn’t conquered apparel…just yet.
Models show off the Chiara Ferragni spring ’16 collection at Milan Fashion Week. Photo: Getty Images
It was a clever way to showcase her most expanded line yet, rife with neoprene boots, loud and proud sneakers, glittery laceup ballerinas plus wedge sandals and espadrilles proclaiming “VROOM” along the toe box. Not for wallflowers (or those without an inclination to share their photogenic shoes on Instagram) the line is impressively expanding categories and continues to rack up a ton of business, as FN reported in our cover profile with Ferragni.
Chiara Ferragni Collection spring ‘16. Photo: Getty Images
Between obliging the steady steam of guest requests for a selfie, we caught up with the web star (who stood tall in a pair of satin platforms) to hear more about the collection:
Footwear News: Tell us about your theme.
Chiara Ferragni: The theme was superheroes, so we created a whole bunch of different our own female characters and adapted them to the shoes.
Chiara Ferragni Collection spring ‘16. Photo: Getty Images
FN: And your models?
CF: We created new superheroes that were all girls, so I chose shoes that suited each of them.
FN: What’s different about the collection this season?
CF: Definitely the size. We created new shapes and many new styles this season.
FN: Do you have a favorite superhero?
CF: Growing up, I always liked catwoman and superman, they inspired me.
FN: What super power do you wish for?
CF: To fly. And to be in two places at once would also be great.
Chiara Ferragni Collection spring ‘16. Photo: Getty Images
Chiara Ferragni Collection spring ‘16. Photo: Courtesy of brand
Chiara Ferragni Collection spring ‘16. Photo: Courtesy of brand
Chiara Ferragni Collection spring ‘16. Photo: Courtesy of brand
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Behind the Scenes With Chiara Ferragni, Her Latest Collection
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