Cheez-it Collaborates With Nails Inc. on Nail Polish Collection

Kristopher Fraser
·2 min read

Snack brand Cheez-it has collaborated with Nails Inc. for two new nail polish colors, including Orange You Feelin’ the Cheeziest and Flexin’ in the Red Zone, inspired by Cheez-it’s orange color and the red box they come in.

The new nail polish colors will become available for preorder on Dec. 29 on cheezIt.com. The collaboration will make its official debut at the Cheez-it Citrus Bowl, where the brand will give manis and pedis, nicknaming them mani-cheddiz.

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The Cheez-it Citrus Bowl is the seventh-oldest collegiate bowl game in the country. The game is played at Camping World Stadium in Orlando, Fla., and is operated by Florida Citrus Sports, a nonprofit group that also organizes the Pop-Tarts Bowl and Florida Classic.

This year’s Cheez-it Citrus Bowl will feature the Cheez-it Flexin’ Section, a first-of-its-kind barbershop and spa-inspired experience. In addition to the manis and pedis with the Cheez-it and Nails Inc. nail polish collaboration, the station will offer orange dye jobs and, Cheez-it scented massages and a Cheez-it on-field hot tub.

The 2024 Cheez-it Citrus Bowl telecast kicks off Jan. 1 at 1 p.m. ET on ABC. For the first time, two Cheez-it-infused takes on popular stadium bites will be exclusively available at Camping World Stadium concessions on game day, including the Loaded Chili Cheez-it Crunch Dog and Mac & Cheez-it Walking Nachos.

Fans looking to experience the Cheez-it Flexin’ Section will have to head to the free pre-game FanFest just outside Camping World Stadium for a complimentary Cheez-it Citrus Bowl Cutz, courtesy of onsite stylists. Fans who get the most absurd look on the menu at FanFest have a chance to gain access to the on-field V.I.Cheez seats.

Fans watching from home can enter the social challenge by giving themselves a Cheez-it-inspired game day look and posting on TikTok with the hashtag #CheezItFanFlexEntry from now through 11:59 p.m. ET on Jan. 1 for a chance to win a supply of Cheez-itz for their upcoming National Championship watch parties.

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