Cheez-It Has a New Collab—and We Tried It First
It has our stamp of approval.
Dotdash Meredith/Janet Maples
Cheez-It is no stranger to collaborations. Between the partnership with Taco Bell and the Cheez-It crackers that were aged by sound with Pandora, the brand sure knows how to get creative. Who else could dream up a Cheez-It Stop rest area on the side of the road in the desert?
But, now, Cheez-It is launching a new collaboration we never saw coming—but we’re so excited it’s real. Cheez-It and Hidden Valley teamed up for a new Cheezy Ranch.
Hidden Valley and Cheez-It Launch Cheezy Ranch
Dotdash Meredith/Janet Maples
The new product brings the real cheese flavor you love from Cheez-It to the zesty, creamy Hidden Valley Ranch you already know and can’t resist. The new twist on ranch is an iconic dipping sauce for fries, soft pretzels, nachos, and any other foods you want to taste a little cheezy.
"Ranch fans never cease to amaze us with their creative twists on Hidden Valley Ranch," said CC Ciafone, Marketing Director at Hidden Valley Ranch. "When we caught wind of them combining the irresistible flavors of Hidden Valley Ranch with Cheez-It crackers, we were blown away. We couldn't be more thrilled to make this dream collaboration a reality!”
We were among the first to try the new Cheez-It HVR, and let’s just say we’ve never thought of combining Cheez-Its and ranch before, but we will now. Cheezy Ranch tastes like a zesty cheese sauce that’s extra rich and creamy. The OG ranch seasonings mixed with a bit of sharp Cheddar create something you’ll really have to taste to understand.
And, you can taste it soon: Cheezy Ranch is set to hit Walmart shelves in late March and Kroger stores in April.
As if Cheezy Ranch wasn’t enough of a fun drop to celebrate National Ranch Day on March 10, Hidden Valley announced six additional new innovations joining its robust lineup of dressings and dips.
Hidden Valley's Spring 2024 Releases
Dotdash Meredith/Janet Maples
This spring, HVR will release Garlic, Nashville Hot, Creamy Jalapeño, Spicy Hot Honey, Green Goddess, and Parmesan Ranch.
The spicy trio of Nashville Hot, a.k.a your fried chicken’s new best friend; Creamy Jalapeño, the perfect drizzle for tacos and nachos; and Spicy Hot Honey, a swicy addition to the ranch family, will only be available at Walmart. However, Garlic Ranch, your new favorite pizza dipper; Green Goddess, an herby, creamy salad dressing; and Parmesan Ranch, a twist on Caesar for those who aren’t big on anchovies, will be sold at additional retailers.
The new flavors will join Hidden Valley’s portfolio of traditional ranches, plus innovations like Buffalo Ranch, Bacon Ranch, Cucumber Ranch, and Pickle Ranch, which was released as a Walmart-exclusive last year and will now be available at more retailers after its success.
As a ranch fan, you can’t go wrong with any of these new innovations—however, after our first taste, Nashville Hot, Garlic Ranch, and Parmesan Ranch will be a staple in our fridge alongside the Cheez-It ranch from now on.
Read the original article on All Recipes.
