The Cheesecake Factory Is Opening a New Restaurant

From House Beautiful

The Cheesecake Factory is known for a lot of things: an expansive menu, their delicious brown bread, and of course, cheesecake. And lots of it. That's why it's so surprising that the eatery is opening a new restaurant that won't feature any of their world-famous desserts.

The new fast-casual restaurant will be called Social Monk Asian Kitchen and it will feature food from Asian countries like Thailand, Vietnam, Malaysia, Singapore, China, Indonesia, and India. As Eater reports, the menu has not been finalized, but it will include dishes like noodles, sandwiches, curries, salads, and rice bowls, with no cheesecake in sight.

Cheesecake Factory founder and CEO David Overton told Eater, "We were really interested in creating a new concept, and thought Asian food would lend itself very well to a fast-casual setting."

Social Monk Asian Kitchen is slated to open this fall in the Los Angeles suburb of Thousand Oaks. The name of the new restaurant was picked because the company wanted something "that was immediately intriguing and also somewhat playful and very approachable," Overton added.

This is not the company’s first time expanding into the Asian food sphere. The Cheesecake Factory also owns and operates the RockSugar Southeast Asian Kitchen, which was founded in 2008, and has two locations in Los Angeles and Chicago. The restaurant features dishes from countries like Thailand, Vietnam, Malaysia, Singapore and Indonesia. RockSugar's chef, Mohan Ismail, will also serve as culinary director for Social Monk.

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