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You've heard of TikTok, now get ready to enter PerfumeTok! Our fave social media sensation Charli D'Amelio is entering the fragrance world, and we know that her perfume will go mega-viral.
The recently 18-year-old (let's hear it for her iconic birthday dress!) has kept booked and busy as of late, appearing on the cover of V Magazine with sis Dixie D'Amelio and their mom and filming season 2 of The D'Amelio Show on Hulu, and now she's adding perfumer to her resumé. And from the sound (and smell) of it, she's struck the perfect note.
On June 14, Charli took to IG to announce her first fragrance arriving on June 26, captioning a pic of her showing off the bottle in a lilac-feathered tube top "born dreamer ★ 6.26."
“I’m so excited to finally share and celebrate Born Dreamer with the world!" she added in a press release. "Creating this fragrance has been such an exciting process, and I hope it makes everyone wearing it feel beautiful and special.”
And while perfume is very personal and can vary based on a person's taste, D'Amelio said in an interview with Allure that she likes "to describe the smell" as"clean and fresh."
"I remember growing up, whenever we would go out somewhere and my parents would put on a different type of fragrance, it was always super noticeable for me," she said. "And I wanted that [scent] of my own. I wanted a signature smell that when I walked into the room, people noticed it."
Charli created the perfume in partnership with the French fragrance house Robertet who worked with Ariana Grande on her fragrance line. According to Allure, Born Dreamer showcases refreshing notes of citrus, pear, and jasmine. D'Amelio also noted that the scent went through many changes before she could find the perfect blend.
Tapping into the trend of light floral fragrances that fall in line with the "Clean Girl" aesthetic (think Lake & Skye 11 11 and Glossier's You), Charli's perfume also places an emphasis on being sustainable, featuring recycled and refillable packaging. The ingredients such as sugarcane alcohol and sustainably-harvested jasmine are vegan as well.
Charli is following in the footsteps of fellow mega TikTok star Addison Rae, who launched a scent trio last year through her brand Addison Rae Fragrance. And while we commonly see celebs dropping scents (we're looking at you Sabrina Carpenter, Rihanna, and Taylor Swift), there is something special about a social media personality forging into the beauty realm, as these celebs tend to form a closer relationship with fans through frequent posts and interactions via the networks.
"There's a certain level of trust within the TikTok platform," D'Amelio told Allure. "When people are reviewing things, they are almost always completely honest and transparent about their thoughts, which can be a great thing for consumers. And I feel like the more honest you are with your reviews, the more people will trust and buy the products that you recommend, and trust you as a person and your brand."
Born Dreamer will be available at Ulta Beauty starting June 26, retailing for $48 for a 50-milliliter bottle and $35 for a 75-milliliter refill.
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