In an effort to empower contemporary artists after the pandemic, Chanel is reinvigorating their commitment to the arts with the launch of the Chanel Culture Fund, in the hopes of catalyzing a cultural reset. The fund will sponsor initiatives and partnerships that support innovators in the art world, so as to advance ideas and expand representation in culture and society.
Part and parcel with the new initiative is the priority of championing equality, and giving voice and visibility to those who challenge conventional thinking, given that the arts are deeply intertwined with shifting perspectives and points of view. As such, the Chanel Culture Fund intends to focus on two main areas, the first of which is awarding the Chanel Next Prize to support ten creators across the arts. The second is a series of international partnerships to inspire new perspectives with various institutions and organizations.
The former will award 100,000 Euros to creatives in music, dance, performance and the visual arts, to fund transformational projects and also allow for access to a mentorship and networking community curated by Chanel. The latter initiative is expanding upon Chanel's century-long history of cultural patronage, and will consist of partnerships with leading global cultural institutions to create new programs supporting creative innovation. The partners include the National Portrait Gallery, The Underground Museum, The Centre Pompidou and GES-2.
In addition to these two main initiatives, Chanel will also establish new cultural partnerships in Asia, with a particular focus on China. On the launch of of the Cultural Fund, Yana Peel, Global Head of Arts & Culture at Chanel remarked, "At a time when we are navigating our way through complex new environments around the world, we know that artists generate transformative ideas that help us envision the way forward. Chanel has always championed the vitality and advancement of the arts, and we now expand that tradition through the Fund with a focus on supporting cultural innovators and path-breakers who are mapping out what's next.”
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