Chanel has launched its own yacht club at Shelter Island in New York. The exclusive space was created in celebration of the 20th anniversary of Chanel's iconic J12 watch, in a nod to the J-Class racing yachts that inspired the original design.
The pop-up space is located within André Balazs's popular Sunset Beach Hotel on Long Island. The real estate mogul also owns high-profile properties such as The Chiltern Firehouse in London, Chateau Marmont in Los Angeles, and The Standard hotel chain.
"The J 12 Yacht Club reflects a modern-day interpretation of a yacht club, as only Chanel could imagine it," the French fashion house said in a press release. "From the shores of Shelter Island Sound, visitors will be immersed in Chanel's take on island living, complete with customized umbrellas, coolers, surf boards, badminton and ping pong."
If you're looking from a break from the sun, leave your Chanel sun lounger in favour of some respite in the games room, which features a selection of classic board games. The brand has also taken over the Sunset Beach boutique, creating a one-of-a-kind space for guests to discover the new J 12 collection.
The J 12 Yacht Club at Sunset Beach is open to the public from July 17 to July 21, 2019. Chanel will host a private dinner at the club tonight on July 20 in celebration of the J 12's 20th anniversary. Time to call in some favors and get on that guest list.