CGI Models and Zoom Campaigns: How Designers Are Getting Creative in Quarantine

When the going gets tough—and it doesn't get much tougher than right now—creative people, well, get creative. That includes fashion designers, who are finding ways to make the standard campaigns and promotional projects feel new while still adhering to social distancing rules. We've seen everything from remotely shot projects by Jacquemus and Victor Glemaud to creative still life sessions (Alexander McQueen) to avatar models (Chromat's collaboration with Reebok). Moschino designer Jeremy Scott is even driving around L.A. making deliveries of his collection to friends, famous and non-famous alike. Take a look at all of their out-of-the-box projects in our gallery below. And for a full list of the spring 2020 campaigns, go here.