This CGI Influencer’s Daily Beauty Ritual Puts Kim Kardashian West to Shame
It’s bad enough to be intimidated by a model’s flawless skin or an actress’s exquisite eyes. Now you may find yourself peering at a creature whose perfect visage, half-hidden under a Jacquemus straw hat, isn’t even flesh and blood. Noonoouri, a CGI avatar created by Joerg Zuber, has almost 100,000 followers. Despite a slightly oversize head and the sort of silent, expressionless gaze perfected by Hello Kitty, Noonoouri has lately achieved that longed-for golden ring—the fashion ad campaign—including a stint for Dior last spring and another with Kim Kardashian West’s KKW Beauty line. But just because she looks like she could be the love child of Barbie and Sailor Moon doesn’t mean Noonoouri hasn’t got a sophisticated beauty routine.
“I believe in rituals,” this two-dimensional stunner declares, describing an elaborate daily protocol that would shame most mere mortals. “For me, the most important beauty routine is cleanse-tone-nourish. I always use an electronic [facial] brush with different applications for stronger, deep, or pore-refining cleansing. Then I use resurfacing peeling pads enriched with AHA acids for glowing skin. I wipe my skin and leave toner on while I brush my teeth—after using dental sticks and dental floss. Then I apply an eye serum and a face serum for deep nourishing. Before I step into my bed I cream my feet and hands with a rich hand [salve] . . . at the moment, I also love the peel-off masks. And I never go out without mascara—eyes are everything!”
Even in Toontown, it turns out, there are cosmetic surgeons at the ready. Would she ever consider Botox, fillers, or other surgery? “There is nothing bad about little helpers. I think everybody has to decide for herself. But as with everything, too much of it can be too much. I feel there should be more responsibility on the side of the doctors, as there seem to be some out there who are mostly money driven!” Does she worry about getting older? “No, never, I will get older gracefully! Sports, stretching, oxygen, good nutrition—I am vegan, no smoking. Don’t drink, inhale fresh air, and love your job! And have a lot of green tea.”
And yet oceans of green tea and a lifetime supply of AHA acids cannot account for the elusive qualities that lead to greatness. Asked to describe her best feature, Noonoouri doesn’t hesitate. “My cuteness! There is a cute and very curious character behind all this.”
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