Celebrity Hairstylist and OUAI Founder Jen Atkin Just Released A Makeup Collection with e.l.f Cosmetics
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You may know Jen Atkin as a celebrity hairstylist extraordinaire and the founder of haircare brands OUAI and Mane Addicts. Seriously — she's the mastermind behind Kim Kardashian West and Chrissy Teigen's prettiest hairstyles. But what you didn't know about Atkin is that she's been working on an easily accessible makeup collection with e.l.f Cosmetics for nearly two years.
The e.l.f xx Jen Atkin collection, titled get your e.l.f together, consists of six multi-purpose beauty products that are perfect for people on the go. The best part? Each product retails for $14 or less, and they're available now on elfcosmetics.com.
As an entrepreneur, hairstylist, dog mom and mom to a new baby, Atkin created this collection with go-getters in mind — with each of these multi-functional products, anyone can achieve a quick on-the-go, minimalist look. The e.l.f xx Jen Atkin collection consists of two all-in-one face and eye palettes, simplified lip liner and lipstick duos, a refreshing face mist and a multi-use hair and brow pomade. Check it out below:
Let’s e.l.f.ing Do It Face Palette, $14
Complete with a range of luxe eyeshadows, a sheer matte blush, sun-kissed bronzer, and shimmering highlighter, the Let's e.l.fing Do It Face Palette is available in two shade ranges: Light/Medium and Medium/Dark.
Zero Effort Liner, $5
The Zero Effort Liner has a long-wearing cream to powder formula for any smokey and smudged eye look. It's available in two shades: Jet Set Black and Brown to Earth.
Hair & Brow Pomade, $6
A clear, longwearing hair and brow pomade from the hair queen herself just makes sense. This helps keep flyaways down and lock brow hairs in place.
If you're looking to get some bang for your buck, check out the Eyes Up Here Kit, including Zero Effort Liner, Hair and Brow Pomade and an exclusive dual-ended eyebrow brush for $12.
Mist Me?, $8
Mist Me? is a lightweight, hydrating facial mist that can be used to prep skin or refresh and set makeup. It's infused with coconut and Vitamin E, which moisturizes skin and gives it that tropical coconut scent.
XXTRA LIP Duos, $8
The XXTRA LIP Duos are double-sided with creamy, matte lip liner and lipstick to help define and enhance the lips. It's available in three shades: Red-y to Go, Se.l.f. Made Pink and Bring It On Brown. You can also snag all three shades in the XXTRA LIP Kit for $20.
Even better, Jen Atkin and e.l.f Cosmetics are giving you a chance to give back. When you post your power portrait on social media with hashtag #elfmade, Atkin and e.l.f. will donate $1 to GirlsInc., a nonprofit that inspires girls to be strong, smart and bold.
The e.l.f xx Jen Atkin collection is now available for purchase on elfcosmetics.com and ulta.com and will be exclusively available in Ulta retailers on April 18.
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