Carol’s Daughter Partners With ‘The Color Purple’ on Hair Care Collections, Special Screenings and More

Ayana Herndon
·2 min read

Carol’s Daughter has been named the official hair care partner of the upcoming “The Color Purple” musical adaptation film starring Taraji P. Henson, Fantasia Barrino and Halle Bailey.

To celebrate the partnership, the brand released exclusive bundle collections inspired by the strength and resilience between women depicted in the film.

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Carol's Daughter, "The Color Purple," The Purple Bundle, $18.00, hair care, Amazon
The Carol’s Daughter X The Color Purple The Purple Bundle.

“’The Color Purple’ is a timeless story of resilience and empowerment, with an emphasis on community and belonging. Like the film, Carol’s Daughter has always celebrated the power of sisterhood and the unwavering support found in our tribes,” Lisa Price, the founder of Carol’s Daughter, said in a statement.

The rollout features The Purple Bundle ($18) and The Strength of Gold Bundle ($37.07). Both bundles offer the brand’s staple products, including their Black Vanilla shampoo and conditioner set, and their Goddess Strength scalp oil.

Carol's Daughter, "The Color Purple," Goddess Strength Hair Kit, $32.07, hair care, Amazon
The Carol’s Daughter X The Color Purple Goddess Strength Hair Kit.

“’The Color Purple’ is an extraordinary film that will bring together audiences who want to experience Celie’s powerful story in a way they’ve not seen before. So much of her journey to independence is possible because of her sister Nettie’s love and the support of women like Sofia and Shug Avery; together they survive and thrive, and Carol’s Daughter is the ideal partner because they embrace and encourage those same values,” Dana Nussbaum, the executive vice president at Warner Bros. Pictures worldwide marketing, said in a statement.

To further celebrate the collaboration, Carol’s Daughter also debuted the “From Sister to Sister” campaign, which amplifies the power of sisterhood and close relationships between black women.

The video accompanying the campaign, posted to the brand’s official Instagram account on Wednesday, showcases an intergenerational group of Black women socializing on a city stoop, using Carol’s Daughter in their hair and wearing purple-themed outfits, of course.

In addition, Carol’s Daughter is offering community screenings of the film in select cities nationwide beginning Wednesday, and a daily sweepstakes for a chance to win tickets to see the movie in theaters.

The latest rendition of “The Color Purple,” executive produced by Oprah Winfrey, will be released in theaters Dec. 25. More information about the exclusive bundles, sweepstake and partnership can be found at carolsdaughter.com.

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