Carhartt’s Latest Wholesale Partner? America’s No. 2 Home Improvement Retailer
Carhartt workwear is now available at hundreds of Lowe’s stores.
Customers shopping 250 of the big-box home improvement chain’s stores in the Northeast, Midwest and Pacific Northwest can purchase a selection of men’s and women’s Carhartt apparel, including duck jackets, vests, hoodies, T-shirts, workwear pants and beanies. The assortment will land in another 250 of the Fortune 50 company’s stores in Texas, California and Southeastern U.S. states beginning early next year.
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“Carhartt is a top brand that pros know and trust for apparel that’s made to last, and we’re proud to now offer its high-quality, hardworking products in our stores and online,” Bill Boltz, Lowe’s executive vice president of merchandising, said in a statement. “Not only is Carhartt a workwear staple, but it is also a popular brand for daily living, building on our product assortment to create a one-stop shop for everything our customers need.”
With more than 1,700 U.S. stores, sales around $92 billion last year and 17 million transactions each week, Lowe’s offers Carhartt greater brand exposure to a market primed to purchase workwear products. Though the retailer is known for durable goods such as paint, garden supplies, bathroom fixtures and screwdrivers, it also sells clothing and footwear, including heated apparel, work gloves and shoes, coveralls, hats and shorts from brands such as Rocky, Fintech, Dewalt, Georgia Boot, Craftsman, John Deere, and Dovetail Workwear.
To bring attention to the new partnership, Lowe’s MVPs Pro Rewards and Partnership Program members can earn three bonus points per dollar on select Carhartt merchandise from Oct. 2-27 as well as during the company’s annual PROvember sales event next month.
“We’re thrilled to partner with Lowe’s—like Carhartt, a trusted company with more than 100 years of history—to continue to bring our durable gear to hardworking people,” Susan Hennike, chief brand officer at Carhartt, said. “Whether it’s wearing Carhartt for your next home improvement project or purchasing dear to stay projected on the job, at Carhartt, our goal is to play a part in helping hardworking men and women create their own histories—both on and off the worksite.”
Carhartt has been steadily building on its growing popularity.
In August, the workwear brand partnered with Tractor Supply for the third consecutive year to support people working in the skilled trades via an exclusive four-piece collection benefitting the nonprofit SkillsUSA. Tractor Supply named the workwear brand as its top omnichannel vendor this year after the two started growing their relationship back in 2021 to bring Carhartt shop-in-shops into more than 100 of its “rural lifestyle” stores.
In keeping with the growing interest in secondhand clothing, Carhartt also recently expanded its work with re-commence partner, Trove, just three months after their initial efforts with pre-owned apparel. As of July, Carhartt Reworked now accepts trade-ins at 35 stores, up from the initial six. In April last year, the company opened its 35th store in Nashville with a 4,000-square-foot storefront owned by Brookfield Properties.
Additional reporting by Jessica Binns.
