There’s a new kid in Insta-town! Please welcome Cardi B’s two-year-old daughter Kulture Kiari Cephus to social media. Kulture’s account boasts more than 800,000 followers and growing with just over a dozen posts, proving that images and videos from a rich toddler are indeed interesting.
The life of a celebrity kid has always been an attention grabber and Kulture’s no exception. Not only is she an adorable child, but her new account comes on the heels of big news: her mom and Megan Thee Stallion’s massive new single “WAP” was released in late August and Cardi, barely a week ago, announced her filing for divorce from fellow rapper Offset, her husband of three years and Kulture’s father. Thanks to her parents’ fame, Kulture amassed mid-sized influencer status, in just a few days making it evident that there is a market to be honed.
Why would Kulture’s parents make her an Instagram?
Being the one to introduce one’s child to the world allows parents to not only control and monitor their child’s image but may position them for future business opportunities and fame in their own right and on their own terms. Social media has become the great equalizer, allowing any and everyone with the will to market themselves and share their talents. Children are no exception.
The stars of the Stauffer family (@kcstauffer) are twins Mila and Emma, who grew to fame posting monologues. The account has 3.6 million followers and the girls have their own clothing line at Walmart. Another sister acting pair is the McClure duo (@mmcluretwins ). Ava and Alexis were named a Top 10 Kid Influencer by Forbes in 2017 and continue to secure multiple sponsorships.
Being a celebrity child is unique
Positioning could be more difficult for celebrity children, though, especially those thrown into the spotlight on the heels of a family magazine shoot or by the ever-persistent paparazzi. The downside of the public eye is well-documented with tales of low self-esteem, poor body image and even harassment. The issues suffered by the children of celebrities may be worse, exacerbated by being in the shadow of their parents’ massive success or exploited as part of the packaged image.
Some celebrities have made it a point to shield their children. Michael Jackson went so far as to keep his three kids’ faces covered in public. Drake only confirmed year-long rumors of having a child in the song “Emotionless” from his 2018 album Scorpion. The world first caught sight of Beyonce’s and Jay-Z’s twins on their month-old birthday in a photo posted on her Instagram. These actions prevented their children from being commodities in their fame wheel. Who knows what the offspring of these musicians will become, but it’s clear their parents were against an early age entrance.
Kris Jenner might have a role
In the Kardashian-Jenner reality sphere, their kids are featured on the show and are a part of the draw — an incredibly lucrative one at that. Family pays, something Cardi might have learned from her good friend Kris Jenner.
In the pre-social media world, stars had to be found and granted status. Social media has created a tier of Insta-celebrity that Kulture is in a position to exceed. Kulture’s introduction to the social media sphere in her second year says something about what Cardi thinks of self-ownership as a woman but also as a celebrity. A lyrically explicit song like Cardi and Megan’s “WAP” is, according to Gwyneth Paltrow, a sign of crumbling patriarchy. The question of ownership over one’s image resounded in Emily Ratajkowski’s article in The Cut about reclaiming her image after famous artist Richard Prince painted an image of her from her Instagram and put it up for sale. “…which up until then,” Ratajkowski wrote, “[Instagram] felt like the only place where I could control how I present myself to the world, a shrine to my autonomy.”
If social media is the key to liberation, Cardi B seems to have the same in mind for her tiny tot. “Follow @Kulturekiari new IG," she wrote on her Instagram account announcing her daughter’s debut. "Soo much cool bute baby stuff coming up." Until then, we’ll anticipate Kulture’s children's clothing line and maybe even an album of singalongs.
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