Capri Sun launches giant jugs of juice to appeal to nostalgic fans
Here’s a giant jug of nostalgia.
Capri Sun is growing up with their fans, giving them a much bigger serving than the pouches of their childhood.
The brand, owned by The Kraft Heinz Company, is launching a supersize version of the classic fruit punch flavored drink — its “first innovation in nearly a decade.”
According to the Capri Sun call center, 76 percent of suggestions received between 2020 and 2023 were from fans requesting a bigger sized product, and the company delivered.
Capri Sun Multi-Serve is a 96 oz. bottle of the beloved juice and is available exclusively at BJ’s Wholesale Club, Sam’s Club and select Costco locations.
A two-pack, which is the equivalent to 32 pouches’ worth of juice, is already available on the Sam’s Club website for just $6.48.
“With this larger format, everyone, including kids at heart, can bring a piece of their epic childhood to parties, summer gatherings and even dinnertime at home,” Jordan Mann, senior brand manager of Capri Sun, said in a statement.
“We’re now able to delight those fans that grew up on Capri Sun with an offering that suits their needs. They’ve outgrown the serving size of the pouch, but not their love for Capri Sun.”
Capri Sun is a 55-year-old company that has been a part of many childhood memories, with the silver pouches that were punctured with a straw being so iconic that a photo of them is plastered on the label of the big jug.
