Calvin Klein Signs New Licensing Agreement for Home Line
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Calvin Klein has a new partner for its home goods line. The fashion brand signed a licensing agreement with bed and bath manufacturer Revman, which also produces home textiles for Nautica, Vera Wang, Tommy Bahama, Wrangler, Marimekko and Laura Ashley.
Revman will design, manufacture and distribute bedding and bath products, as well as window coverings, for Calvin Klein in the United States and Mexico. The first collections are making their debut at New York Home Fashions Market week, Sept. 11-14.
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“We look forward to partnering with Revman to bring our premium Calvin Klein home essentials to an even broader consumer market,” said Karina Spar, executive vice president of licensing, Calvin Klein parent company, PVH. “Their robust supplier network and proven omni-channel strategy will allow us to strengthen the presence of the Calvin Klein brand in the home category through an expanded offering both online and in store.”
Calvin Klein first entered the home goods category in 1995 and has had licensed lines not only in bedding and bath, but also tabletop, rugs, furniture and decor. The initial term for the agreement with Revman lasts through 2028.
The Revman-produced Calvin Klein Home collection has more of a focus on sustainability, using environmentally friendly materials such as Lyocell, Tencel and Refibra fibers, along with natural dyes. The line features florals and abstracted patterns with a blurred effect, as well as new interpretations of mélange.
“For our spring 2024 collections, we closely partnered with the talented Calvin Klein team to develop elevated home accessories focused on comfort that incorporate more environmentally preferred materials,” said Laurie Sages, vice president of creative services and product development, Revman. “In order to pay homage to the brand’s signature style, it was important that the product have a clean, minimal look and overall soft, serene feel.”
The first Calvin Klein Home collection produced by Revman will launch at retail in spring 2024, distributed to both brick-and-mortar and online retailers in the United States, Canada and Mexico.
“Calvin Klein is one of the world’s most recognizable fashion lifestyle brands, with a dedicated consumer following around the globe,” said Rich Roman, president and CEO, Revman. “We are very excited to collaborate with Calvin Klein’s established design team to create quality home products that showcase the brand’s modern, minimalist aesthetic. I am confident that the creative collaboration between our two companies will be a winning combination.”
