Calvin Klein Jeans Est. 1978 Is Raf Simons’s Latest Addition to the Brand—And Prices Start at Just $60
Calvin Klein 1978 gallery
In the almost two years since he joined Calvin Klein, Raf Simons’s vision has quickly reached every corner of the brand. It started with his runway collections, Calvin Klein 205W39NYC, then the billboards, underwear, and, most recently, the lower-priced Calvin Klein Jeans line. It currently offers Andy Warhol–printed T-shirts and jeans for just $49.50 and $148, respectively, and next month, Simons will debut his first official, completely revamped CK Jeans collection. In other words, it’s never been easier for superfans to get a piece of that Raf magic, no matter their budget. Starting tomorrow, July 13, Simons will release his latest, all-new endeavor: Calvin Klein Jeans Est. 1978, which combines the brand’s American heritage with the graphic, streetwise aesthetic of youth culture in 2018 at happily accessible prices.
Shoppers, be warned: This won’t replace the main Calvin Klein Jeans collection—it’s a new, separate line under the greater CK umbrella, sitting somewhere between CK Jeans and 205W39NYC. T-shirts start at $60, with sweatshirts hovering around the $200 range and outerwear going for between $350 and $700. The first drop, which arrives online tomorrow, features a Warhol-esque graphic of Brooke Shields’s silhouette from her iconic Calvin Klein Jeans campaign in 1980. There’s a pair of optic-white jeans with an allover print, a couple of unisex sweatshirts bearing her image in the center, and a key chain with a clever new OK logo, a twist on the iconic CK.
Later this summer, Calvin Klein Jeans Est. 1978 will introduce straight-leg jeans and trucker jackets with blown-up, abstracted American emblems—the Stars and Stripes of the flag, a bull, a bald eagle—and several pieces with vivid, painterly landscape prints. An old barn and a waving American flag are stamped on the back of a puffer, for instance, and there’s a pair of jeans printed with a bright, clear-blue sky and a cowboy riding through a Midwestern plain. They’re reminiscent of Simons’s American West–inspired 205W39NYC collections, but feel completely original—all to say these are not watered-down runway pieces, but garments with their own design merit and mission. We have a feeling those jeans will be the first to sell out; start shopping tomorrow at CKEST1978.com and Calvin Klein’s Madison Avenue store, and at select retailers later this weekend.