Calvin Klein Debuts New Logo
Since taking on the position of creative director at Calvin Klein in August 2016, renowned designer Raf Simons has already made a considerable impact.
The Belgian fashion designer, who formerly held the position of creative director at Christian Dior, announced his plan to combine men and women’s ready-to-wear and accessories for his first fall 2017 collection for the brand, which will be presented at New York Fashion Week on Feb. 10. He tapped one of the hottest faces in young Hollywood, Millie Bobby Brown of popular Netflix series Stranger Things for the label’s new “By Appointment” campaign. The designer also modified one of the most signature aspects of the label — the logo.
Calvin Klein posted an Instagram on Friday announcing the American fashion house is introducing a new logo.
A photo posted by Calvin Klein (@calvinklein) on Feb 3, 2017 at 6:00am PST
Alongside an image of the updated logo, which features the name of the house in bold capital letters, the brand detailed, “INTRODUCING THE NEW CALVIN KLEIN LOGO. A return to the spirit of the original. An acknowledgement of the founder and foundations of the fashion house. In collaboration with the art director and graphic designer Peter Saville.” The two have worked together before, notably collaborating on a Simons’ parka style that featured Saville’s hand-painted graphics, which were selling for $20,000 in 2016.
Although the change in logo might seem subtle, switching the text from lower to upper case reflects Simons’ desire to revamp qualities of the brand and influence its future direction.
Calvin Klein isn’t the only big-name designer to modify its logo recently. Diane von Furstenberg also recently unveiled a new emblem, under the creative direction of Scottish fashion designer Jonathan Saunders.
Introducing the new logo for the new Diane von Furstenberg. Visit our new website at DVF.com.
A video posted by DVF (@dvf) on Jan 12, 2017 at 2:59pm PST
The two creative directors made aesthetic changes to big brands they’re now working under right before New York Fashion Week, making a unique statement.
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