This Café Dedicated To All Things Cookie Dough Is Proof Dreams Come True
UPDATED: April, 28, 2017 at 2:07 p.m. EST
Thanks to Goldbely, a site that lets you order specialty food products from around the country, DŌ's online ordering is back up and running. A 4-pack of 8-ounce tubs is $40. It's a $1 markup per tub compared to what you can get in-store, but considering what you'd pay for a plane ticket to New York, we're pleased with the deal.
ORIGINAL POST: February 17, 2017 at 8:57 a.m. EST
This is Kristen Tomlan: She's about to become your new favorite person.
If you don't know her by name, you may have heard of her wildly successful new café in New York's Greenwich Village, DŌ. It's a cookie dough mecca, a place where no one's going to judge you for shoveling the unbaked stuff into your mouth or warn you that raw eggs and flour will KILL YOU. Kristen's dough has pasteurized eggs, and thanks to heat-treated flour, it's totally safe to eat.
"For the longest time, everybody's been saying no, no, no, and I just wanted to say, 'Do whatever you want!'," laughs Kristen. So she made DŌ a place of yes: Yes, you can eat cookie dough - and you can choose from 17 flavors. Yes, you can eat it by the spoonful - do you want it in a cup or a cone? Yes, you can bake it, too - Kristen and her team will do it for you (does a Nutella-stuffed cookie bomb tickle your fancy?) or you can take it home and pop it in the oven yourself.
As for the café itself, the entire place looks like a Pinterest board come to life (neon signs, marble countertops, paint-dipped stools, a shabby-chic hutch), and the set-up is like an ice cream shop, with a line-up of metal tubs of dough that are scooped just like the frozen stuff, too. "I want to let people experience cookie dough the same way they do ice cream," explains Kristen. You can sample any of the flavors, which run the gamut from expected (chocolate chip) to a little more adventurous (s'more). Kristen's go-to is Heavenly - sugar cookie base with Nutella, chocolate chips, and caramel - while a crowd-favorite is cake batter.
DŌ has taken online orders since 2014, but the brick-and-mortar outpost is just three weeks old. Pop in any given day, though, and you'll probably encounter a line that stretches down the street and around the corner. That insane level of overnight success was unexpected - and a bit of an oh, shit moment for Kristen, who had to shut down the shop for a day and halt online orders since inventory was selling out so quickly. The café is back to its normal hours, and Kristen's back to laughing about where the company was just a few years ago. "My tiny Brooklyn apartment was covered with ingredients," she says. "We even sold furniture to make room for two commercial freezers!"
Kristen, trust us - it was worth it.
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